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The competition brief announced on designverse official website(www.designverse.com.cn)prevails.Please register for the competition by clicking"Read more".
“翻身復進七人房，回首峰巒入莽蒼。四十八盤才走過，風馳又已到錢塘?！?/span>
——《七絕·莫干山》毛澤東
"Rising and entering a seven-person chamber,I look back to see the peaks disappearing into boundless green.Forty-eight turns already traversed,swiftly riding the wind,I have arrived at Qiantang."
—Seven-Character Quatrain:
Moganshan by Mao Zedong
江南山水，是煙雨朦朧里的平和、恬淡、寧靜，山勢連綿，茂林重疊，秀潤空靈。莫干山，是最迷人的江南山水，以秀竹、清泉、幽谷成為最清涼的避暑勝地。莫干山位于浙江省西北部，長三角中心位置，相傳春秋時期，干將、莫邪夫婦，在山中鑄成雌雄雙劍，鋒利無比，蓋世無雙，莫干山因此名震天下。
Mountains and rivers,through their natural forms,provide spiritual pleasure and aesthetic enjoyment to people.The Chinese people's love for natural landscapes is evident in the ink paintings and poems dedicated to the scenery,embodying the unity of nature and humanity and the practice of self-discovery,understanding of the universe,and empathy for all living beings.Moganshan is located in the northwest part of Zhejiang Province,in the heart of the Yangtze River Delta.According to legend,during the Spring and Autumn Period,a couple named Gan Jiang and Mo Ye crafted a pair of male and female swords of unparalleled sharpness within the mountains.These swords were extraordinary and renowned throughout the world,thus giving rise to the fame of Moganshan.
“莫干好，遍地是修篁。夾道萬竿成綠海，風來鳳尾羅拜忙。小窗排隊長。”莫干山自古就是隱逸之地，古剎道觀林立、別墅崇樓輝映，被視為人間凈土、世外桃源。這里遠離城市的喧囂嘈雜，青山綠水，靜謐靈秀，素以竹、云、泉“三勝”和清、靜、綠、涼“四優”稱秀天下，森林覆蓋率高達92%以上，七、八兩月平均溫度僅24度，是獨具魅力的國家級風景名勝區、國家級旅游度假區、國家級文明旅游示范單位。早在清末民初被列入中國“四大避暑勝地之一”，還被《紐約時報》推薦為“全球最值得一去的45個地方之一”。
"Mogan is good,abundant with bamboo groves everywhere.Countless bamboo shoots lining the paths,grow into a sea of green.When the wind comes,bamboo leaves rustle like the tail feathers of a phoenix.Small windows stand in a queue,each vying for a view."Since ancient times,Moganshan has been a place of seclusion.Ancient temples and Daoist monasteries stand amidst lush forests,while villas and pavilions shine brightly.It's regarded as a pure land and an idyllic retreat away from the bustling and hustling of the city.The serene landscape features bamboo,clouds,and springs,known as the"Three Beauties,"along with qualities of purity,tranquility,greenery,and coolness,known as the"Four Excellences."With a forest coverage rate of over 92%,an average temperature of only 24 degrees Celsius in the months of July and August,it has become a captivating national-level scenic area,tourist resort,and model for civilized tourism.As early as the late Qing Dynasty and early Republic of China period,Moganshan was listed as one of China's"Four Great Summer Resorts."It was even recommended by The New York Times as one of the"45 Places Worth Visiting Most in the World."
“一座莫干山，半部民國史。”一百多年前，莫干山上建起了度假別墅、郵局、銀行、商鋪，200多幢遍布于山間的別墅，有北歐田園式鄉村別墅的陡坡屋頂，也有古羅馬的柱式建筑遺風，有哥特式的卷拱門窗，也有西方古典式的門庭欄桿，還有中國古典式建筑的歇山飛檐點綴其間。大自然的杰出創造和近代風云變幻的歷史，共同鑄就了兼具東西方文化特色的莫干山，被人們冠以“萬國別墅博物館”之名，僅列入全國文保單位的就有43處，也被譽為“中國的富士山”、“東方的托斯卡納”。張靜江、黃郛、馬占山、蔣介石、梅滕更……無數民國時期風云人物就像莫干山上的云海一樣，肆意揮灑，盡情施展，自由馳騁，勾勒出一個政治、經濟、文化等多維度的“秀場”，構建起一個中西方文化交融、碰撞的特有標本，留下一襲江南舊夢的漁樵夜話。
"One Moganshan,half the history of the Republic of China."Over a hundred years ago,on Moganshan,vacation villas,post offices,banks,and shops were constructed.More than 200 villas are scattered throughout the mountains,featuring steep-sloped roofs reminiscent of Northern European countryside villas,traces of ancient Roman columnar architecture,Gothic arched windows and doors,classical Western-style gatehouses and railings,as well as traditional Chinese architectural elements like"xie shan"(sloping roofs with projecting eaves).The outstanding creations of nature and the ever-changing history of modern times combined to shape Moganshan into a blend of Eastern and Western cultural features.It was dubbed the"Museum of Villas from around the World."There are 43 locations designated as national cultural heritage sites,and it's also referred to as"China's Mount Fuji"and the"Oriental Tuscany."Countless prominent figures of the Republic of China era,such as Zhang Jingjiang,Huang Fu,Ma Zhanshan,Chiang Kai-shek,and David Duncan Main,were like the clouds in the sky above Moganshan,freely expressing themselves,showcasing their talents,and freely roaming.They painted a multi-dimensional"show stage"encompassing politics,economy,culture,and more.It fostered a unique fusion and clash of Chinese and Western cultures,leaving behind tales of old Jiangnan dreams exchanged by fishermen and woodcutters under the starry skies.
▲1909年的莫干山山頂景色，來自上海的國際游客來此消夏In 1909,the scenery at the mountaintop of Moganshan,a popular summer retreat,attracted international tourists from Shanghai.
▲2007年，第一家洋家樂“裸心鄉”建成，繼續追加于2011年“裸心谷”建成，及至2017年整合打造“裸心堡”In 2007,the first foreign-style guesthouse named Naked Home Village was established.It was followed by the addition of Naked Stables in 2011,and eventually,in 2017,the integration and development of Naked Castle were completed.
黨和國家領導人曾多次親臨視察，古木翠竹、飛瀑流泉、清涼怡人的莫干山上，留下了奮斗的足跡，鐫刻著賢者的傳奇。1937年，周恩來肩負中央重托，南下在此與蔣介石進行第二次國共合作談判。1940年，莫干山成為中共浙西特別工作委員會駐地。1952年，陳毅來到莫干山，留下了7首膾炙人口的《莫干好》。1954年，毛主席在杭州主持起草“五四憲法”，來到莫干山下榻126號別墅，留下《七絕·莫干山》的詩句。
Party and state leaders have visited and inspected Moganshan many times,leaving their footprints on ancient trees,lush bamboo groves,cascading waterfalls,and refreshing scenery,with legends of struggle and wisdom engraved.In 1937,entrusted by the central leadership,Zhou Enlai came south to hold the second round of negotiations for the National United Front with Chiang Kai-shek.In 1940,Moganshan became the residence of the Communist Party of China's Zhejiang-West Special Working Committee.In 1952,Chen Yi visited Moganshan,composing seven memorable verses of"Mogan is Good."In 1954,Chairman Mao Zedong presided over the drafting of the"Constitution of 1954"in Hangzhou.He stayed in Building 126 at the foot of Moganshan,leaving behind poetic verses titled"Seven-Character Quatrain:Moganshan."
圖片▲莫干山風格各異的別墅，有西歐田園式、歐洲中世紀城堡式、中國古典式，其中大部分為西歐田園式The villas in Moganshan exhibit various styles,including Western European pastoral,European medieval castle,and Chinese classical.Among them,the majority are designed in the Western European pastoral style.
從古至今，莫干山一直以“江南第一山”極為秀美的自然山水，吸引一批又一批的隱士、僧人、政要、名流、游客來此開發、建設、會議、度假。面對這樣一個自然與人文并重的場地，我們該如何以后瞻和前瞻的態度進行營造？在對其再開發、再建設的過程中，延續其千年的歷史，讓其煥發出原有的熱烈底色——天然避暑勝地，賦予其當代的明亮色彩——游客的獲得感，催生一個洋溢希望的可持續未來圖景。
本次莫干山核心景區規劃及蔭山街概念設計國際競賽，由浙江省機關事務管理局、浙江省住房和城鄉建設廳、浙江省文化和旅游廳、浙江省林業局指導，中國風景名勝區協會支持，莫干山管理局（文旅集團）主辦，YoungBird組織策劃，designverse設計宇宙提供全球設計資源大數據研究服務平臺，面向全球設計機構、設計師個人征集優秀方案，現正式啟動。
Throughout history,Moganshan has always been renowned as the"Number One Mountain in Jiangnan"for its extraordinary and beautiful natural landscapes,continuously attracting hermits,monks,politicians,celebrities,tourists,and numerous others to explore,develop,hold meetings,and enjoy holidays in this place.Faced with such a site that combines both natural beauty and cultural heritage,how can we approach its development with a forward-looking attitude while looking back?In the process of redevelopment and construction,we should continue its thousand-year history,allowing it to radiate its original warm essence as a natural summer retreat,while infusing it with contemporary vibrancy,enhancing visitors'experience,and envisioning a sustainable and hopeful future.
The Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition is officially launched,guided by Zhejiang Provincial Government Offices Administration,Zhejiang Provincial Department of Housing and Urban-Rural Development,Zhejiang Provincial Department of Culture and Tourism,and Zhejiang Provincial Forestry Administration,and supported by China Association of National Parks and Scenic Sites.The competition is hosted by Moganshan Administration(Cultural and Tourism Group),and organized by YoungBird with designverse as the global design resource big data research and service platform,aiming to obtain outstanding proposals from global designers and design agencies.
《中華人民共和國國民經濟和社會發展第十四個五年規劃和2035年遠景目標綱要》，提出要推動文化和旅游融合發展，打造一批富有文化底蘊的世界級旅游景區和度假區，推進創新發展，提升度假休閑服務品質。
莫干山，位于長江三角洲中心位置，擁有千年的人文歷史，以修竹、山泉、別墅稱秀于江南，被稱為“江南第一山”，享有“清涼世界”之美譽，是中國四大避暑勝地之一，亦有“世界近代建筑博物館”之稱，未來將打造成長三角名片級的國際旅游度假景區。
According to the Outline of the Fourteenth Five-Year Plan for National Economic and Social Development and Long-Range Objectives Through the Year 2035 of the People's Republic of China,it is proposed to promote the integrated development of culture and tourism,creating a batch of world-class tourist attractions and resorts with rich cultural heritage,advancing innovation and development,and enhancing the quality of leisure and vacation services.
Moganshan,located in the central region of the Yangtze River Delta,boasts a thousand years of cultural history.Renowned for its bamboo groves,mountain springs,and villas that are unparalleled in Jiangnan,Moganshan is acclaimed as the"Number One Mountain in Jiangnan"and is known as the"Cool World,"making it one of China's top four summer retreats.It is also referred to as the"World Modern Architecture Museum".In the future,Moganshan aims to become an internationally renowned tourist destination in the Yangtze River Delta region.
▲莫干山山頂核心景區全景圖Panoramic View of Mountaintop Moganshan Core Scenic Area
一、莫干山核心景區業態規劃：
1.體現莫干山核心區主平臺、主引擎作用，與山下業態形成互補；
2.突顯莫干山特色：突顯莫干山自然生態、人文特征，深度挖掘景區特色；
3.確定空間最佳布局：針對不同年齡及消費層級群體，明確最適宜的空間結構和功能組團及價值；
4.構建功能空間體系：以目標用戶需求為導向，策劃引領業態，產品思維，合理構建各功能空間內容；
5.預留彈性空間：充分考慮空間的靈活性，為后續業態產品的運營迭代預留彈性。
I.Moganshan Core Scenic Area Business Format Planning:
1.Highlighting the main role of platform and engine played by the Moganshan core area,making it complementary to the business formats at the foot of Moganshan;
2.Emphasizing Moganshan’s Features:Highlight the natural ecology and cultural characteristics of Moganshan,deeply exploring the unique characteristics of the scenic spots;
3.Determining Optimal Spatial Layout:Tailor the most suitable spatial structure,functional clusters,and values for different age and consumer groups;
4.Establishing Functional Spatial System:Guided by the needs of the target users,plan leading business formats,adopting product-oriented approaches,and logically constructing the content of various functional spa ces;
5.Allotting Flexible Space:Fully consider spatial flexibility,reserving elasticity for subsequent iterations of operation of business format products.
二、蔭山街建筑概念設計：
1、優化空間布局及功能：圍繞策劃定位，合理組織功能和空間布局，明確沿街建筑群的定位、功能、業態及核心競爭點；
2、創新建筑風格：基于莫干山百年海派度假文化進行創新，將建筑群打造成獨特的風景，提升建筑所在街區蔭山街的空間風貌，從根本上避免復制其他景區帶來的同質化競爭；
3、打造地標性建筑：地標建筑具有獨特的設計理念，豐富業態內容，在造型、立面上大膽創新，結合莫干山文化，可融入現代科技和新材料；
4、融入生態和美學：與自然環境相呼應，同時具有美學意義；
5、營造沉浸式場景：基于引領性的業態，以豐富的設計元素營造沉浸式體驗街區，打造具有旅游吸引力的24小時生活圈。
II.Yinshan Street Architectural Conceptual Design:
1.Optimizing Space Layout and Functionality:Centered around the strategic positioning,logically organize functions and spatial layouts,precisely determine the positioning,functions,business formats,and core competitive strength of the buildings along the street;
2.Innovating Architectural Style:Innovate based on Moganshan's century-old Shanghai style vacation culture,transform architecture clusters into unique scenery,and enhance the spatial appearance of Yinshan Street where the buildings are located,to fundamentally avoid the homogenized competition arising from replication of other scenic areas;
3.Creating Landmark Buildings:Landmark buildings possess distinctive design concepts,with bold innovation in form and fa?ade,enriching business format contents.By integrating Moganshan culture,they can incorporate modern technology and new materials;
4.Integrating Ecology and Aesthetics:Respond to the natural environment,while holding aesthetic significance;
5.Creating Immersive Scenes:Based on pioneering business formats,create an immersive experience-oriented street by employing rich design elements,and establish a 24-hour living circle with tourism appeal.
三、運營策劃建議（附加）：
1、突顯莫干山核心景區的獨特性：充分挖掘核心景區獨特的優勢，考慮與山下業態結合與互補；
2、突顯莫干山特色：突顯莫干山清涼避暑的自然風貌和獨特的人文歷史；
3、提升度假體驗：為游客打造具有獲得感的度假產品，特別打造具有亮點的核心產品，提升游客體驗的愉悅性和滿意度；
4、可行性：在景區業態規劃及街區建筑概念設計方案執行/落地后，運營策劃建議在實際運營中具有可借鑒性、可操作性；
5、成本可控及盈利：基于前述目標，確保方案執行下，進行合理的成本控制，同時充分考慮項目的合作模式及盈利模式。
III.Operational Planning Suggestions(Additional):
1.Highlighting Uniqueness of Moganshan Core Scenic Area:Fully leverage the distinctive advantage of core scenic area,considering a combination of and complementation to the business formats at the foot of Moganshan;
2.Emphasizing Moganshan’s Features:Highlight the refreshing and cool natural landscape and unique cultural history of Moganshan;
3.Enhancing Vacation Experience:Create vacation products that offer a feeling of accomplishment for visitors,particularly focus on creating standout core products to elevate the enjoyment and satisfaction of visitors when experiencing;
4.Feasibility:Follow the execution and implementation of the scenic area business format planning and block architectural conceptual design,ensure that the operational planning suggestions are informative and actionable during actual operations;
5.Cost Control and Profitability:Based on the aforementioned objectives,ensure reasonable cost control under the executed plan,while thoroughly considering project cooperation and profitability models.
項目要求傳承好莫干山文化，以生態優先最大程度地保留莫干山的底色，在保護中發展，在發展中保護，以《莫干山風景名勝區總體規劃》（2018-2035）為依據，針對莫干山山頂核心景區3平方公里范圍進行業態規劃，提出策劃運營建議（附加），并針對蔭山街400米主干區域進行空間風貌的提升和建筑風貌的創新。主要內容有：
The project demands the preservation and inheritance of Moganshan's cultural heritage,with a primary focus on ecological considerations to retain the essence of Moganshan.The design should strive for a harmonious development,balancing preservation and progress.The Masterplan of Moganshan Scenic Spots(2018-2035)serves as the basis for the competition proposals.In regard to the 3-square-kilometer scope of Moganshan's mountaintop core scenic area,a business format planning is proposed,along with operational suggestions(additional),and enhancements to the spatial appearance and innovative architectural style of the 400-meter Yinshan Street.The main contents are as follows:
一、策劃方案：
1、區域宏觀經濟發展狀況分析及解讀，包含區域宏觀經濟發展現狀及前景，區域周邊空間及交通動線規劃解讀，區域內各板塊錯位發展及定位研究；
2、相關可建設自然資源及物業條件解析，包含區域內各板塊規劃分區、分類及定位判斷，區域內各板塊周邊商業配套輻射范圍能級，項目基地條件分析：項目區位與基本指標、地塊限制規劃條件、地塊現狀，項目潛在開發條件分析：項目交通條件、項目周邊環境；
3、發展模式與資源解析，包含市場前沿產業趨勢排摸與解析，總體概念定位與前沿市場趨勢解析，地方資源結合發展與新興產業戰略融合，功能特征分析，國外相關案例選?。óa業衍生、與媒體融合等）；
4、項目整體定位及功能布局架構，包含項目站位與愿景，項目主題特色建議，總體功能布局建議，整體用地功能及比例建議，分區下各類配套物業類型及定位改造建議。
I.Planning Proposal:
1.Analysis and Interpretation of Regional Macro-economic Development Status,including the current status and prospects of regional macro-economic development,interpretation of spatial and traffic routes planning around the region,and research on the disparate development and positioning of various sectors within the region;
2.Analysis of Relevant Developable Natural Resources and Property Conditions,including the zoning,classification,and positioning assessment of planning sectors within the region,the energy levels of commercial supporting facilities radiating around each zone,analysis of project site conditions:project location and key indicators,parcel-specific planning constraints,current parcel status,analysis of potential project development conditions:project traffic conditions,project surrounding environment;
3.Development Models and Resource Analysis,including the identification and analysis of cutting-edge trends in the market's industrial landscape,analysis of overall conceptual positioning and market trends,integration of local resources with development and emerging industry strategies,functional feature analysis,selection of relevant international case studies(industry derivatives,media integration,etc.);
4.Overall Project Positioning and Functional Layout Framework,including project positioning and vision,proposed project themes and features,suggestions for overall functional layout,suggestions for overall land use functions and proportions,suggestions for various types of supporting properties and their positioning within specific sectors.
二、總體提升設計方案：
1、總體規劃愿景及目標；
2、上位規劃及城市空間格局分析；
3、場地發展條件分析；
4、總體空間現狀盤點和評價；
5、總體提升規劃理念、策略及框架；
6、總體空間優化提升策略建議；
7、區域及周邊交通分析梳理，場地可達性分析及提升策略建議；
8、現狀公共空間盤點：使用率及活力度分析及提升策略建議；
9、總平面圖初步建議；
10、土地利用及相關指標初步建議；
11、3處重要公共空間場景節點指認及空間意向和風貌初步建議。
II.Overall Enhancement Design Proposal:
1.Overall Planning Vision and Objectives;
2.Higher-level Planning and Urban Spatial Pattern Analysis;
3.Site Development Conditions Analysis;
4.Overview and Evaluation of Current Overall Spatial Conditions;
5.Overall Enhancement Planning Concepts,Strategies,and Framework;
6.Suggestions for Overall Spatial Optimization and Enhancement Strategies;
7.Regional and Surrounding Traffic Analysis and Overview,Site Accessibility Analysis and Enhancement Strategy Suggestions;
8.Current Public Space Inventory:Analysis of Usage Rate and Vibrancy,and Enhancement Strategy Suggestions;
9.Preliminary Suggestions for Site Plan;
10.Preliminary Suggestions for Land Use and Related Indicators;
11.Identification of 3 Key Public Space Scene Nodes,Preliminary Spatial Intent and Aesthetic Suggestions.
三、深化策劃方案和總體提升設計方案：
在分析解讀策劃方案和總體提升設計方案的基礎上，提出概念定位與項目主題特色，基于市場理解判斷導入有效重點產品，架構項目譜系，并研判未來可行的運營策略及推動路徑。調整深化總體提升設計方案，并結合策劃方案思考項目未來的實操性和落地性。
III.Refine Planning Proposal and Overall Enhancement Design Proposal:
Based on the analysis and interpretation of the refined planning proposal and overall enhancement design proposal,this approach puts forward conceptual positioning and project theme features.Based on a deep understanding of the market,it introduces strategically important products,establishes a project framework,and assesses feasible operational strategies and implementation routes in the future.The overall enhancement design proposal is adjusted and refined,incorporating considerations from the planning proposal to contemplate the project's practicality and feasibility in the future implementation.
1、深化策劃方案
a.項目定位深化建議：
-本項目主題特色建議；
-項目總體功能分區建議；
-項目整體用地功能及比例建議不同載體使用空間可帶動客群分析。
b.相關項目經濟價值評估、運營可行性與可利用市場研究：
-相關業態落地與運營可行性梳理研究；
-核心平臺與運營商聯動模式及篩選；
-運營單位商業模式與合作模式、核心訴求與發展戰略意圖；
-本項目發展意向與可導入資源初步接洽。
1.Refine Planning Proposal:
a.Suggestions for Project Positioning Refinement:
-Suggestions for project theme features;
-Suggestions for overall functional zoning of the project;
-Suggestions for overall land use functions and proportions,along with analysis of how different spatial uses can drive customer groups.
b.Evaluation of Related Project Economic Value,Operational Feasibility,and Utilizable Market Research:
-Research and assessment of the feasibility of implementing related business formats and operations;
-Collaborative models and selection criteria for core platforms and operators;
-Business and cooperation models for operating entities,core demands,and strategic development intentions;
-Initial contact for development intentions and potential resource integration of the project.
2、深化總體提升設計方案：
-總體提升規劃理念、策略及框架優化調整；
-總體空間優化布局優化調整；
-功能布局優化調整；
-土地利用及相關指標優化；
-外部可達性優化調整（車行/步行）；
-內部動線優化梳理；
-公共空間品質及活力度優化提升；
-3處重要公共空間場景節點空間意向和風貌建議深化調整；
-規劃總平面圖優化調整；
-表現空間場景布局及設計概念的效果圖。
2.Refine Overall Enhancement Design Proposal:
-Optimization and refinement of overall enhancement planning concepts,strategies,and framework;
-Optimization and adjustment of overall spatial layout;
-Optimization and adjustment of functional layout;
-Optimization of land use and related indicators;
-Optimization and adjustment of external accessibility(vehicular/pedestrian);
-Streamlining of internal circulation optimization;
-Enhancement and improvement of public space quality and vibrancy;
-Further refinement and adjustment of spatial intents and aesthetic suggestions for 3 key public space scene nodes;
-Optimization and adjustment of site plan for the planning;
-Renderings depicting spatial scene layouts and design concepts.
四、運營策劃建議（附加）：
1、核心亮點產品開發模式建議，包含項目推出時間與周邊板塊的互動關系研究、指導整體范圍的布局原則，各類用地布局關系、合作模式及盈利模式建議，各類用地布局關系及相關經營策略導向建議；
2、其他相關開發策略建議，包含項目整體開發策略原則、項目整體分類別客流動線研究、項目開發時序及推進策略。
IV.Operational Planning Suggestions(Additional):
1.Suggestions for Development Model of Highlighted Core Product,including the study of the timing of project launches in relation to neighboring sectors,guiding principles for overall scope layout,suggestions for relationships in various land uses,cooperation and profit models,and guiding suggestions for relationships in various land uses and related operational strategies;
2.Suggestions for Other Relevant Development Strategies,including principles for overall project development strategies,research on categorized visitor flow circulation,strategies of project development timing and advancement.
五、蔭山街建筑概念設計：
1、項目概念規劃：項目概念規劃提交成果：基地現狀分析、具體項目策劃、規劃總平面設計、功能業態組織分析、交通組織流線策略分析、方案效果圖（透視圖、鳥瞰圖）；
2、建筑概念設計：建筑概念設計提交成果：建筑體量示意圖、所有建筑改造設計、建筑平面、立面、剖面，所有建筑單體效果圖。（見附件“4-蔭山街改造提升范圍”）
V.Yinshan Street Conceptual Architectural Design:
1.Project Conceptual Planning:Submission of project conceptual planning deliverables:Current site analysis,specific project planning,site plan,analysis of functional business format organization,analysis of traffic organization flow strategies,scheme renderings(perspective views,aerial views);
2.Conceptual Architectural Design:Submission of conceptual architectural design deliverables:Conceptual diagrams of building volumes,all buildings renovation design,building plans,elevations,sections,and renderings of all single buildings.(See the attached file"Yinshan Street Renovation and Upgrading Scope")
機構組參賽申請人需完成上述所有競賽內容，個人組參賽申請人僅需完成競賽內容“5、蔭山街建筑概念設計”。Participants for agencies shall complete all the competition contents stated above.And participants for individuals can only complete item 5 of the competition contents,i.e.Yinshan Street Conceptual Architectural Design.
▲莫干山山頂核心景區鳥瞰Bird's-eye View of Mountaintop Moganshan Core Scenic Area
▲蔭山街現狀Current Status of Yinshan Street
▲莫干山山頂核心景區及蔭山街航拍Shooting of Moganshan Core Scenic Area and Yinshan Street
莫干山，地處浙江省西北部湖州市德清縣境內，距杭州60公里、上海200公里、南京230公里，蘇州160公里，毗鄰太湖、杭州灣，氣候宜人，空氣清新，是整個長三角地區最適宜度假的目的地。主峰塔山海拔720米，山脈連綿，秀麗多姿，茂林修竹，山泉清澈，四季景色各異。主要景點有劍池、蘆花蕩、武陵村、旭光臺、滴翠潭、大坑等。
Moganshan is situated in the northwestern part of Deqing County,Huzhou City,Zhejiang Province.It is located 60 kilometers from Hangzhou,200 kilometers from Shanghai,230 kilometers from Nanjing,and 160 kilometers from Suzhou.Moganshan,adjacent to Taihu Lake and Hangzhou Bay,enjoys a pleasant climate and fresh air,making it an ideal vacation destination in the entire Yangtze River Delta region.The main peak,Tashan Mountain,reaches an altitude of 720 meters.The mountain range is continuous and boasts a picturesque landscape with lush bamboo forests,clear mountain springs,and diverse scenery throughout four seasons.Its main attractions include Sword Pool,Reed Marsh Park,Wuling Village,Dawn Light Platform,Emerald Green Pool,and Dakeng,etc.
▲莫干山風景名勝區在長三角的區位Location of Moganshan Scenic Spots in the Yangtze River Delta Region©YoungBird
▲莫干山風景名勝區在德清的區位Location of Moganshan Scenic Spots in Deqing County©YoungBird
莫干山綠化覆蓋率達92%以上，近年，圍繞“森林旅游+”舉辦了多場特色活動和賽事，圍繞“文化潤景”，打好人文牌，舉辦了“文藝賦美·夏之荷”、“星空下的朗讀”等專題活動，不僅展示了景區優美自然風光，進一步提升游客體驗感，努力呈現千年莫干山文化底蘊之美。
Moganshan has a green coverage rate of over 92%.In recent years,numerous themed activities and events have been held based on the concept of"Forest Tourism+".Focusing on the"Scenery with Cultural Decoration",we paid attention to how to make the literary characteristic stand out and held special events such as"Literary and Artistic Lending of Beauty·Summer Lotus"and"Reading under the Starry Sky".This not only showcased the beautiful natural scenery of the scenic spots,but also further enhanced tourists'sense of experience,striving to present the beauty of the millennium old Moganshan cultural heritage.
本項目業態規劃范圍是山頂核心景區，面積3平方公里，東起枕頭山，南至炮臺山，西接怪石角，北連花坑水庫。核心景區的歷史街區——蔭山街，海拔600米，堪稱浙江省最高的街區，被稱為“天街”、“天市”，是莫干山核心景區里最繁華的商貿街區。
The scope of this project's business format planning is the mountaintop core scenic area,covering an area of 3 square kilometers.It extends from Zhentou Mountain in the east to Paotai Mountain in the south,connects to Intriguing Stone Corner in the west,and is bordered by Huakeng Reservoir in the north.The historical street block within the core scenic area,known as Yinshan Street,sits at an elevation of 600 meters,making it the highest block in Zhejiang Province and earning it the nickname"Heavenly Street"and"Heavenly Market."Yinshan Street is the most bustling commercial block within the Moganshan Core Scenic Area.
▲莫干山核心景區區位Location of Moganshan Core Scenic Area©YoungBird
▲莫干山核心景區區位，面積3平方公里Location of Moganshan Core Scenic Area,with an area of 3 square kilometers©YoungBird
蔭山街，總長約400米，集食、宿于一地，同時還是上下山進入各個景區的換乘地，沿街設有餐飲、商業、住宿、文化等多種生活配套，包括郵局、餐廳、咖啡館、文化禮堂、教堂、別墅酒店等。蔭山街的歷史可追溯至19世紀末20世紀初，當時商鋪林立、熙來攘往，滿足了來此興建別墅和度假游客的生活、娛樂所需。主要商鋪為中華銀樓、源泰雜貨店、伊文思書館分銷處、商務印書館陳列所、西式成衣店、蔡丫頭皮鞋店等，之后設立了郵局、泳池、網球場、電影院等設施。
Yinshan Street,with a total length of approximately 400 meters,is a hub for dining and accommodation,serving as a transportation center for visitors entering and exiting different scenic spots.Along the street,there are diverse living facilities,including restaurants,commercial establishments,accommodations,and cultural venues,such as post offices,restaurants,cafes,cultural halls,churches,and villa hotels.The history of Yinshan Street dates back to the late 19th and early 20th centuries when it was a bustling commercial hub with numerous shops catering to the needs of villa builders and vacationers.The main shops at that time included Chinese Jewelry,Yuantai Grocery Store,Evans Bookstore Distribution Center,The Commercial Press Exhibition Hall,Western-style Clothing Store,and The Girl Cai’s Shoe Store.Subsequently,additional facilities such as post office,swimming pool,tennis court,and cinema were established.
▲蔭山街區位Location of Yinshan Street©YoungBird
▲蔭山街改造提升范圍Yinshan Street Renovation and Upgrading Scope©YoungBird
▲蔭山街改造提升范圍Yinshan Street Renovation and Upgrading Scope
1.場地地形CAD文件；
2.場地航拍及現場照片；
3.莫干山景區導覽圖；
4.蔭山街改造提升范圍；
5.《莫干山風景名勝區總體規劃》（2018--2035）；
6.莫干山核心景區宣傳片；
7.莫干山風景區介紹；
8.《資格預審申請文件格式》。
1.Site Topography CAD File;
2.Aerial and On-site Photographs of the Site;
3.Moganshan Scenic Spots Guide Map;
4.Yinshan Street Renovation and Upgrading Scope;
5.Masterplan of Moganshan Scenic Spots(2018-2035);
6.Promotional Video of Moganshan Core Scenic Area;
7.Introduction to Moganshan Scenic Spots;
8.Format of Prequalification Application Documents.
競賽資料1、5、8，請聯系競賽組委會提供。For competition files 1,5 and 8,please contact the competition organizing committee for assistance.
邀請規劃設計、旅游發展、景區運營、文化宣傳策劃類等行業專家（側重國內一流文旅、景區、策劃機構專家）組成評審委員會。The Review Committee will be composed of experts from various industries,including planning and design,tourism development,scenic area operation,and cultural promotion and planning.The focus will be on inviting top domestic experts from leading cultural tourism,scenic area,and planning agencies to form the committee.
本次競賽流程包括設計機構資格遴選和方案競賽兩個階段。
第一階段：設計機構資格遴選
1、參賽申請人根據本次競賽命題，提交相應的報名材料。由主辦方委托組織策劃方召開“設計機構資格遴選會”，從符合要求的參賽申請人中擇優選出入圍參賽申請人參與下一階段方案競賽；
2、通過遴選入圍參賽申請人應按時提交《競賽確認函》；
3、若參賽申請人未收到入圍通知書視為未入圍，組織策劃方不再另行通知。
The competition process consists of two stages:Design Agency Prequalification Selection and Design Proposal Competition.
Stage One:Design Agency Prequalification Selection
1.Participants submit relevant application materials based on the competition brief.The competition organizing committee,appointed by the host,holds the"Design Agency Prequalification Selection Meeting"to select outstanding participants from the eligible applicants to proceed to the next stage of the Design Proposal Competition.
2.The shortlisted participants must submit the"Competition Confirmation Letter"within the designated time.
3.Participants who do not receive the Shortlist Notice should consider themselves not selected,and the competition organizing committee will not issue further notices.
第二階段：方案競賽階段
1、入圍參賽申請人提交符合競賽命題的成果文件；
2、由主辦方委托組織策劃方召開“專家評審會”。參賽申請人（獨立法人或聯合體）主創設計師對設計方案進行介紹及答辯，現場講解設計理念。競賽評審委員會進行評審，確定相關獎項；
3、每家入圍參賽申請人只允許提交一個設計方案。
Stage Two:Design Proposal Competition
1.The shortlisted participants submit their designdeliverables in accordance with the competition brief.
2.The competition organizing committee,appointed by the host,holds the"Expert Review Meeting."The participating applicants(either independent entities or consortia)present and defend their design proposals,providing on-site presentations of their design proposals.The competition review committee conducts evaluations and determines related awards.
3.Each shortlisted participant is allowed to submit only one design proposal.
本次競賽總獎金123萬元，分為機構組總獎金100萬元和個人組總獎金23萬元兩個部分。獲獎單位及特別有創意的規劃設計成果將有機會受邀參與后期深化項目。
The total bonus for this competition is 1,230,000 RMB,which is divided into two parts,i.e.1,000,000 RMB for agencies and 230,000 RMB for individuals.The winners and the results of planning and design that are specially creative will have the opportunities to be invited to participate in the design development for the project.
機構組總獎金：100萬元人民幣（含稅）
金獎（1組）：50萬元人民幣（含稅）
銀獎（1組）：30萬元人民幣（含稅）
銅獎（1組）：20萬元人民幣（含稅）
Bonus for Agencies:1,000,000 RMB(tax included)
Gold Award(1 winner):500,000 RMB(tax included)
Silver Award(1 winner):300,000 RMB(tax included)
Bronze Award(1 winner):200,000 RMB(tax included)
個人組總獎金：23萬元人民幣（含稅）
金獎（1組）：10萬元人民幣（含稅）
銀獎（1組）：8萬元人民幣（含稅）
銅獎（1組）：5萬元人民幣（含稅）
Bonus for Individuals:230,000 RMB(tax included)
Gold Award(1 winner):100,000 RMB(tax included)
Silver Award(1 winner):80,000 RMB(tax included)
Bronze Award(1 winner):50,000 RMB(tax included)
本次競賽獎金由主辦方莫干山管理局（文旅集團）撥付至獲獎團隊機構賬戶。獲獎團隊需填寫獎金申領表，提供團隊機構開戶銀行、開戶名稱、開戶賬號等信息，由團隊全體人員簽字后于指定日期前寄送至競賽組委會并配合相關指定法務流程，并將申領表電子版發送至指定郵箱：
moganshan youngbird.com.cn
The prize money of this competition will be paid by the organizer,Moganshan Administration(Cultural and Tourism Group),and transferred to the account of the winning team agency.The winning team needs to fill out the prize claim form,provide information such as the team agency’s bank,account name,account number,etc.After being signed by all team members,the form should be sent to the competition organizing committee by the designated date,along with cooperation in the specified legal procedures.And the electronic version of the claim form should be sent to the designated email address:moganshan youngbird.com.cn
機構組參賽資格：
1、參賽申請人須是國內外注冊的獨立法人企業或機構，具有獨立承擔民事責任的能力。不接受個人或個人組合的報名；
2、參賽申請人須具有與本項目類似的業績（旅游景區、度假區、商業街區及非單一建筑的功能區、建筑群綜合體規劃、設計或策劃運營等相關項目）；
3、接受聯合體參賽，聯合體成員數量不超過3家，聯合體成員不得再單獨或以其他名義與其他機構組成其他聯合體參與報名，聯合體合作方須簽署具有法律效力的《聯合體協議》，并明確牽頭單位、各方工作分工等；
4、不接受純境外機構的團體參賽。境外機構須與國內機構、團體組成聯合體參賽。境外機構須在其所在國家或地區應具有合法相關營業范圍（規劃建筑類）；
5、本次競賽所有提交設計成果文件須為參賽申請人（獨立法人或聯合體）原創作品。
Eligibility for Agencies:
1.Participants must be registered independent legal entities or organizations,capable of assuming civil liabilities independently.Individual or personal group registrations will not be accepted.
2.Participants must have similar qualifications,such as related experience in planning,designing,or operational projects related to tourist scenic spots,resorts,or commercial blocks.
3.Joint participation is allowed,with a maximum of 3 members in a consortium.The members of a consortium are not permitted to form another consortium separately or under any other name for registration.The consortium members shall sign a legally effective Consortium Agreement,clearly defining the leading member and the division of work among all members.
4.Pure foreign agencies are not eligible to participate as a group.Foreign agencies must form a consortium with domestic agencies or groups to participate.Foreign agencies shall have legal business scope(in the field of planning and architecture)in their respective countries or regions.
5.All designdeliverables submitted for this competition must be original works of the participants(either independent legal entities or consortia).
個人組參賽資格：
1、鼓勵優秀設計師積極參與本次競賽內容“5-蔭山街建筑概念設計”，設計師可以個人或組合的形式參與報名，設計師個人組合人數不超過6人，國籍不限，專業不限；
2、來自全球建筑、室內、景觀、規劃等相關設計及藝術專業的設計師均可以個人或團隊名義參加，提交已完成的設計作品，設計作品需表達與莫干山蔭山街建筑相同或相似的設計概念。
Eligibility for Individuals:
1.Excellent designers are encouraged to actively participate in this competition by completing item 5 of the competition contents,i.e.Yinshan Street Conceptual Architectural Design.Both individuals and groups are accepted for the participation of designers,with members not exceeding 6 people.There is no limitation on nationality and the major.
2.It is open to all global designers of any major related to architecture,interiors,landscape,planning,etc.Both individuals and teams can participate in the competition,and submit the completed design works.The design work shall express the same or similar design concept with that of buildings in Yinshan Street,Moganshan.
機構組報名方式：
1、正式報名：凡有意參加本次競賽活動的參賽機構，需先進行報名登記，參賽機構應在競賽公告頁面下載報名表格并完整填寫信息后，須于2023年9月27日17時00分（北京時間）之前發送郵件至指定郵箱moganshan youngbird.com.cn。電子郵件主題及正文須清晰標注“莫干山核心景區規劃及蔭山街概念設計國際競賽+參賽機構名稱”；
2、紙質版預審報名材料遞交：報名的參賽機構須將完整的預審報名材料（紙質文件）遞交至指定地點。紙質文件可現場遞交或郵寄提交。材料遞交以截止時間前收到現場或郵寄到達的完整的紙質報名材料為準，逾期到達或不符合規定的紙質報名材料恕不予受理，直接退回。
紙質材料遞交截止時間：2023年9月27日17時00分（北京時間）
紙質文件遞交指定地點：上海市虹口區武進路289號海泰時代大廈1311，聯系方式：021-6258 5617
Registration for Agencies:
1.Online Registration:All participants must go through the registration process by first registering their intent to participate in this competition.Participants should download the registration form from the competition announcement page and fill in all required information.The completed form must be sent to the designated email address moganshan youngbird.com.cn before 17:00(Beijing time)on September 27,2023.The subject and body of the email should clearly indicate"Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition+Participant's Name."
2.Submission of Hard Copy of Prequalification Registration Materials:Registered participants must submit the complete prequalification registration materials(hard copy)to the designated location.The hard copy documents can be submitted in person or by mail.The submission will be considered complete based on the arrival of the full set of hard copy registration materials,either in person or by mail,before the deadline.Late submission or materials that do not comply with the specified requirements will not be accepted and will be directly returned.
Deadline for Submission of Hard Copy Materials:September 27,2023,at 17:00(Beijing time)
Designated Location for Hard Copy Material Submission:Room 1311,Hi-Time Building,No.289 Wujin Road,Hongkou District,Shanghai，Contact:+86(021)6258 5617(Phone Number)
個人組報名方式：
1、進入“莫干山核心景區規劃及蔭山街概念設計國際競賽”主頁，注冊并報名參加競賽；
2、提交您已完成的設計作品；
3、通過郵件形式申請莫干山山頂青年建筑設計大獎，郵件標題：WCM2023莫干山山頂青年建筑設計大獎申請；郵件內容“創作者簡歷+報名編號”；申請郵箱：
wcm youngbird.com.cn
Registration for Individuals:
1.Click the competition page of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition and then register to sign up the competition;
2.Submit your completed design work;
3.Apply for this award by email.Email Title:WCM 2023 Apply for Moganshan Mountaintop Young Architectural Design Award;Email Content:Creator's CV+Registration Code;Email your application to:wcm youngbird.com.cn
資格預審報名材料應包括：
企業資信文件：紙質，A4規格，豎版；
企業資信文件紙質版及電子版文件，具體要求、遞交方式參照《資格預審申請文件格式》。
The prequalification registration materials should include:
Enterprise Credit Document:Hard copy,A4 size,vertical format;
Both hard copy and electronic version files of the Enterprise Credit Document are required.Please refer to the"Format of Prequalification Application Document"for specific requirements and submission methods.
1.方案需整體呈現于不少于4張，A2縱向圖紙上，要求圖紙清晰，標注可讀（頁邊距8mm），包含：
-內容構成：
1）設計圖：國外機構中英文設計說明，國內機構僅需中文設計說明，規劃總平面，系統分析圖（基地現狀分析、功能組織分析、交通組織流線、空間結構等），其他分析圖，平面、立面、剖面。
2）彩色效果圖：鳥瞰圖2~3張需表達核心景區空間場景布局和設計概念；3處重要公共空間場景節點1~2張意向圖，表達不限；鳥瞰圖1~2張需表達蔭山街等重點街區的設計概念；人視角度空間節點透視圖3張，表達不限；每棟建筑單體效果圖2張，表達不限；
3）街區設計說明：設計理念、總平面布局與環境設計、所有建筑單體構思、功能、造型、結構選型、技術經濟指標等。
*需要通過分析圖及文字對方案進行詳盡闡述，確認方案清晰可讀。
2.提交兩版資料：資料A為JPG格式，每張圖紙大小不超過10M（designverse設計宇宙官網在線提交）；資料B，策劃方案、總體提升設計方案等核心景區規劃及運營策劃資料為原始高分辨率PPT，蔭山街建筑概念設計為原始高分辨率PDF（moganshan youngbird.com.cn）。
3.參賽方案自行命名，命名盡量簡潔，請按照“報名號-方案名稱”格式命名文件夾；
4.作品提交語言：中英雙語或中文；
5.圖紙盡量按照總圖-分析-單體-局部方式進行排布，可酌情自行調整；
6.封面：作品需上傳封面，封面為作品的主視覺，尺寸為1045*654，72dpi，2MB以內；
7.所有圖紙和文字說明中，請勿透露參賽者身份信息（如姓名、公司等），如有違反，將取消參賽資格。
1.The design work should be presented on a minimum of 4 A2 vertical format sheets.The drawings must be clear,legible,and labeled(8mm margins),and should include the following:
-Content Composition:
(1)Design Drawings:Bilingual(Chinese and English)design description for international agencies,while Chinese design description for domestic agencies,site plan,system analysis diagrams(current site analysis,functional organizational analysis,traffic organization flow,spatial structure,etc.),other analytical diagrams,plans,elevations,sections;
(2)Color Renderings:2-3 bird's-eye views expressing the layout of core scenic area and design concept;1-2 conceptual images of important public space scene nodes,expressing without limitations;1-2 bird's-eye views expressing the design concept of key blocks such as Yinshan Street;3 perspective views from human perspective,expressing without limitations;2 renderings for each single building,expressing without limitations;
(3)Block Design Description:Design concept,overall layout and environmental design,all single buildings conceptualization,functions,forms,structural choices,technical and economic indicators,etc.;
*The design proposal should be thoroughly explained through analytical diagrams and descriptive text to ensure its clarity and legibility.
2.Submit two versions of the materials:Version A in JPG format,with each sheet of drawings not exceeding 10MB(submit online through the designverse official website);Version B,core scenic area planning and operational planning materials including the planning proposal and overall design enhancement plan as well as suggestions for operation,should be provided in the original high-resolution PPT format,and the conceptual architectural design for Yinshan Street should be in the original high-resolution PDF format(send to moganshan youngbird.com.cn).
3.The competition entries should be named independently,with a concise format"Registration Number–Design Proposal Name"for folder naming.
4.Submissions can be in bilingual(Chinese and English)or Chinese language.
5.The drawings should preferably be arranged in the following sequence:Site Plan-Analysis-Single Buildings-Details.Participants may adjust the layout as needed.
6.A cover page must be uploaded for the entry.The cover page serves as the main visual representation of the design proposal,with dimensions of 1045*654,72dpi,and file size not exceeding 2MB.
7.All drawings and descriptive text must not reveal the identity of the participants(such as names,companies,etc.).Any violation will result in disqualification from the competition.
參賽申請人遞交報名材料即視為接受以下知識產權條款。
1、參賽申請人承諾其擁有其提供服務時編制的所有圖紙、說明、電子文檔和其它相關文件（以下總稱“成果文件”）的合法權利和知識產權。
2、所有由參賽申請人編制的策劃方案和規劃設計成果文件，其著作權歸參賽申請人所有。在主辦方向參賽申請人支付獎金后，該部分成果文件的知識產權歸主辦方所有。主辦方可對參賽申請人遞交的成果文件，通過傳播媒介、專業雜志、書刊或其他形式進行展示和宣傳。
3、參賽申請人應保證遞交的成果文件在中國境內或境外沒有且不會侵犯任何第三方的知識產權（包括但不限于著作權、專利權）或專有技術或商業秘密。參賽申請人應保證，如果其成果文件使用或包含任何第三方的知識產權或專有技術或商業秘密，參賽申請人已經獲得權利人的合法、有效、充分的授權。參賽申請人因侵犯任何第三方知識產權或專有技術或商業秘密所引起的全部法律責任應由參賽申請人承擔。
4、在競賽過程中參賽申請人提供的設計基礎資料（包括設計圖紙、設計資料等）的知識產權屬主辦方及相關設計方所有。參賽申請人僅可以將上述文件用于參賽設計和編制參賽設計文件之目的。未經主辦方書面許可，參賽申請人不得將上述文件用于其他工程設計或其他目的，也不得將上述文件泄露給任何第三方。
5、本次競賽活動及相關文件的最終解釋權歸主辦方。
By submitting the registration materials,the applicant accepts the following intellectual property terms:
1.The applicant warrants that it has the legal rights and intellectual property ownership of all drawings,descriptions,electronic documents,and other related files(collectively referred to as"deliverables")prepared for the provided services.
2.The copyright of all planning and designdeliverables prepared by the applicant belongs to the applicant.After the competition organizer pays the prize money,the intellectual property rights of this portion of the deliverables will belong to the competition organizer.The organizer may display and promote the deliverables submitted by the applicant on media,professional magazines,publications,or through other forms.
3.The applicant shall ensure that the submitteddeliverables do not and will not infringe upon any other person's intellectual property rights(including but not limited to copyrights and patents)or proprietary technology or trade secrets within or outside China.The applicant guarantees that if the deliverables use or include any other person's intellectual property or proprietary technology or trade secrets,the applicant has obtained legal,valid,and sufficient authorization from the rights holder.The applicant shall bear all legal liabilities arising from infringement of others'intellectual property or proprietary technology or trade secrets.
4.The intellectual property rights of design foundation materials provided by the competition applicant during the competition period(including design drawings and related materials)belong to the competition organizer and related design units.The applicant may only use the aforementioned materials for the purpose of participating in the design and preparing the design proposal.Without written permission from the competition organizer,the applicant shall not use the aforementioned materials for other engineering design or purposes,nor shall they disclose the aforementioned materials to any third party.
5.The final interpretation of this competition and related documents belongs to the organizer.
指導單位：浙江省機關事務管理局、浙江省住房和城鄉建設廳、浙江省文化和旅游廳、浙江省林業局
支持單位：中國風景名勝區協會
主辦單位：莫干山管理局（文旅集團）
組織策劃：YoungBird
全球設計資源大數據研究平臺：designverse設計宇宙
Guidance Units:Zhejiang Provincial Government Offices Administration,Zhejiang Provincial Department of Housing and Urban-Rural Development,Zhejiang Provincial Department of Culture and Tourism,Zhejiang Provincial Forestry Administration
Supporting Unit:China Association of National Parks and Scenic Sites
Host Unit:Moganshan Administration(Cultural and Tourism Group)
Organizational Planning:YoungBird
Global Design Resource Big Data Research Platform:www.designverse.com.cn
莫干山管理局（文旅集團）
莫干山管理局（文旅集團）作為浙江省機關事務管理局下屬單位，主要負責莫干山風景名勝區保護管理與開發工作，聚焦“創新莫干山、活力莫干山、天下莫干山”的定位要求，以體制機制優化、智慧景區建設、豐富旅游業態，加大宣傳營銷為抓手，做大做強經營主體，努力順應文旅融合發展的浩蕩春風，為詩畫江南活力浙江增光添彩。
Moganshan Administration(Cultural and Tourism Group)
Moganshan Administration(Cultural and Tourism Group),a subordinate unit of Zhejiang Provincial Government Offices Administration,is mainly in charge of the protection,management,and development of the Moganshan Scenic Spots.With focus on the positioning requirements of"Innovate Moganshan,Inject Vitality into Moganshan,and Share Moganshan with the World,"the administration aims to optimize institutional structure and system,construct intelligent scenic spots,and diversify tourist business formats.By making great efforts to enhance publicity and promotion in the market,entities are strengthened in terms of operation and management.The administration strives to seize emerging opportunities from the integration of culture and tourism nowadays,contributing to the vitality of Zhejiang and adding luster and brilliance to this picturesque and poetic Jiangnan region.
YoungBird
深根全球設計產業鏈17年，出身權威設計媒體，歷經網絡流量媒體和新媒體，不斷革新銳意進取，已成為全球設計生態大數據研究&服務平臺和品牌/大事件策劃運營中心。
Deeply rooted in the global big design industry chain for 17 years,originated from authoritative design media,traversing internet traffic media and new media,we have persevered constantly with innovation and creativity,and now evolve into a global design ecology big data research&service platform and brand/big event planning operation center.
YoungBird旗下兩大板塊及六大重要品牌
全球設計生態大數據研究&服務平臺
designverse「設計宇宙」平臺（2018起）
Designverse Ranking「設計宇宙榜單」（2019起）
設計宇宙大獎Designverse Awards
品牌/大事件策劃運營中心
Young Bird Plan「嫩鳥計劃」（2013-2023）十周年
Intellectual Property Center知識產權中心（2014年起）
World Campus Masters「WCM世界校園大師」（2020起）
YoungBird's Two Sectors with Six Important Brands
Global Design Ecology Big Data Research&Service Platform
Designverse Platform(since 2018)
Designverse Ranking(since 2019)
Designverse Awards
Brand/Big Event Planning Operation Center
Young Bird Plan(2013-2023)10-year Anniversary
Intellectual Property Center(Since 2014)
World Campus Masters(Since 2020)
designverse「設計宇宙」平臺（2018起）
designverse「設計宇宙」，依托網站（www.designverse.com.cn）作為內容共建、大數據研究&服務平臺產品，致力于成為開發類機構（政府、政府開發平臺、發展商、各行業品牌、高品質私人業主等）和設計資源類機構包括空間類（方案設計、施工圖設計、技術顧問、專業顧問、運營顧問等）、產品類、品牌大事件類等之間的精準搜索和鏈接平臺，同時提供可持續的品牌塑造和宣傳推廣服務，為專業人士和廣泛的創意愛好者提供全球最完整和跨類別/跨產業的設計資源及內容服務，讓更多的人重視設計的價值，助力細分的專業設計，推動中國原創力量的發展。
Designverse Platform(Since 2018)
designverse,on the basis of the website-www.designverse.com.cn,as a product of contents co-creation,big data research and service platform,aims to be an accurate searching and linking platform for developing institutions(government,government development platform,developers,brands,private owners,etc.)and design resource agencies including space category(scheme design,drawings design,technical consultants,specialized consultants,operation consultants,etc.),product category and brands/major events category,providing sustainable brand-shaping and promotion services,and providing a globally comprehensive and cross-category/cross-industry design resource and content service for professionals and a wide range of creative enthusiasts,in order to make more people recognize the value of design,support specialized and segmented professional design,and drive the development of China's original creative force.
本次競賽命題所涉莫干山地區相關圖片由莫干山管理局（文旅集團）提供，YoungBird擁有命題的策劃及編輯版權，YoungBird制作并擁有版權的圖片，未經允許不得復制、轉發、使用上述內容，如需轉發授權請聯絡Youngbirdplan個人微信號。
The competition brief announced on designverse official website(www.designverse.com.cn)prevails.Please register for the competition by clicking"Read more".
“翻身復進七人房，回首峰巒入莽蒼。四十八盤才走過，風馳又已到錢塘?！?/span>
——《七絕·莫干山》毛澤東
"Rising and entering a seven-person chamber,I look back to see the peaks disappearing into boundless green.Forty-eight turns already traversed,swiftly riding the wind,I have arrived at Qiantang."
—Seven-Character Quatrain:
Moganshan by Mao Zedong
江南山水，是煙雨朦朧里的平和、恬淡、寧靜，山勢連綿，茂林重疊，秀潤空靈。莫干山，是最迷人的江南山水，以秀竹、清泉、幽谷成為最清涼的避暑勝地。莫干山位于浙江省西北部，長三角中心位置，相傳春秋時期，干將、莫邪夫婦，在山中鑄成雌雄雙劍，鋒利無比，蓋世無雙，莫干山因此名震天下。
Mountains and rivers,through their natural forms,provide spiritual pleasure and aesthetic enjoyment to people.The Chinese people's love for natural landscapes is evident in the ink paintings and poems dedicated to the scenery,embodying the unity of nature and humanity and the practice of self-discovery,understanding of the universe,and empathy for all living beings.Moganshan is located in the northwest part of Zhejiang Province,in the heart of the Yangtze River Delta.According to legend,during the Spring and Autumn Period,a couple named Gan Jiang and Mo Ye crafted a pair of male and female swords of unparalleled sharpness within the mountains.These swords were extraordinary and renowned throughout the world,thus giving rise to the fame of Moganshan.
“莫干好，遍地是修篁。夾道萬竿成綠海，風來鳳尾羅拜忙。小窗排隊長。”莫干山自古就是隱逸之地，古剎道觀林立、別墅崇樓輝映，被視為人間凈土、世外桃源。這里遠離城市的喧囂嘈雜，青山綠水，靜謐靈秀，素以竹、云、泉“三勝”和清、靜、綠、涼“四優”稱秀天下，森林覆蓋率高達92%以上，七、八兩月平均溫度僅24度，是獨具魅力的國家級風景名勝區、國家級旅游度假區、國家級文明旅游示范單位。早在清末民初被列入中國“四大避暑勝地之一”，還被《紐約時報》推薦為“全球最值得一去的45個地方之一”。
"Mogan is good,abundant with bamboo groves everywhere.Countless bamboo shoots lining the paths,grow into a sea of green.When the wind comes,bamboo leaves rustle like the tail feathers of a phoenix.Small windows stand in a queue,each vying for a view."Since ancient times,Moganshan has been a place of seclusion.Ancient temples and Daoist monasteries stand amidst lush forests,while villas and pavilions shine brightly.It's regarded as a pure land and an idyllic retreat away from the bustling and hustling of the city.The serene landscape features bamboo,clouds,and springs,known as the"Three Beauties,"along with qualities of purity,tranquility,greenery,and coolness,known as the"Four Excellences."With a forest coverage rate of over 92%,an average temperature of only 24 degrees Celsius in the months of July and August,it has become a captivating national-level scenic area,tourist resort,and model for civilized tourism.As early as the late Qing Dynasty and early Republic of China period,Moganshan was listed as one of China's"Four Great Summer Resorts."It was even recommended by The New York Times as one of the"45 Places Worth Visiting Most in the World."
“一座莫干山，半部民國史。”一百多年前，莫干山上建起了度假別墅、郵局、銀行、商鋪，200多幢遍布于山間的別墅，有北歐田園式鄉村別墅的陡坡屋頂，也有古羅馬的柱式建筑遺風，有哥特式的卷拱門窗，也有西方古典式的門庭欄桿，還有中國古典式建筑的歇山飛檐點綴其間。大自然的杰出創造和近代風云變幻的歷史，共同鑄就了兼具東西方文化特色的莫干山，被人們冠以“萬國別墅博物館”之名，僅列入全國文保單位的就有43處，也被譽為“中國的富士山”、“東方的托斯卡納”。張靜江、黃郛、馬占山、蔣介石、梅滕更……無數民國時期風云人物就像莫干山上的云海一樣，肆意揮灑，盡情施展，自由馳騁，勾勒出一個政治、經濟、文化等多維度的“秀場”，構建起一個中西方文化交融、碰撞的特有標本，留下一襲江南舊夢的漁樵夜話。
"One Moganshan,half the history of the Republic of China."Over a hundred years ago,on Moganshan,vacation villas,post offices,banks,and shops were constructed.More than 200 villas are scattered throughout the mountains,featuring steep-sloped roofs reminiscent of Northern European countryside villas,traces of ancient Roman columnar architecture,Gothic arched windows and doors,classical Western-style gatehouses and railings,as well as traditional Chinese architectural elements like"xie shan"(sloping roofs with projecting eaves).The outstanding creations of nature and the ever-changing history of modern times combined to shape Moganshan into a blend of Eastern and Western cultural features.It was dubbed the"Museum of Villas from around the World."There are 43 locations designated as national cultural heritage sites,and it's also referred to as"China's Mount Fuji"and the"Oriental Tuscany."Countless prominent figures of the Republic of China era,such as Zhang Jingjiang,Huang Fu,Ma Zhanshan,Chiang Kai-shek,and David Duncan Main,were like the clouds in the sky above Moganshan,freely expressing themselves,showcasing their talents,and freely roaming.They painted a multi-dimensional"show stage"encompassing politics,economy,culture,and more.It fostered a unique fusion and clash of Chinese and Western cultures,leaving behind tales of old Jiangnan dreams exchanged by fishermen and woodcutters under the starry skies.
▲1909年的莫干山山頂景色，來自上海的國際游客來此消夏In 1909,the scenery at the mountaintop of Moganshan,a popular summer retreat,attracted international tourists from Shanghai.
▲2007年，第一家洋家樂“裸心鄉”建成，繼續追加于2011年“裸心谷”建成，及至2017年整合打造“裸心堡”In 2007,the first foreign-style guesthouse named Naked Home Village was established.It was followed by the addition of Naked Stables in 2011,and eventually,in 2017,the integration and development of Naked Castle were completed.
黨和國家領導人曾多次親臨視察，古木翠竹、飛瀑流泉、清涼怡人的莫干山上，留下了奮斗的足跡，鐫刻著賢者的傳奇。1937年，周恩來肩負中央重托，南下在此與蔣介石進行第二次國共合作談判。1940年，莫干山成為中共浙西特別工作委員會駐地。1952年，陳毅來到莫干山，留下了7首膾炙人口的《莫干好》。1954年，毛主席在杭州主持起草“五四憲法”，來到莫干山下榻126號別墅，留下《七絕·莫干山》的詩句。
Party and state leaders have visited and inspected Moganshan many times,leaving their footprints on ancient trees,lush bamboo groves,cascading waterfalls,and refreshing scenery,with legends of struggle and wisdom engraved.In 1937,entrusted by the central leadership,Zhou Enlai came south to hold the second round of negotiations for the National United Front with Chiang Kai-shek.In 1940,Moganshan became the residence of the Communist Party of China's Zhejiang-West Special Working Committee.In 1952,Chen Yi visited Moganshan,composing seven memorable verses of"Mogan is Good."In 1954,Chairman Mao Zedong presided over the drafting of the"Constitution of 1954"in Hangzhou.He stayed in Building 126 at the foot of Moganshan,leaving behind poetic verses titled"Seven-Character Quatrain:Moganshan."
圖片▲莫干山風格各異的別墅，有西歐田園式、歐洲中世紀城堡式、中國古典式，其中大部分為西歐田園式The villas in Moganshan exhibit various styles,including Western European pastoral,European medieval castle,and Chinese classical.Among them,the majority are designed in the Western European pastoral style.
從古至今，莫干山一直以“江南第一山”極為秀美的自然山水，吸引一批又一批的隱士、僧人、政要、名流、游客來此開發、建設、會議、度假。面對這樣一個自然與人文并重的場地，我們該如何以后瞻和前瞻的態度進行營造？在對其再開發、再建設的過程中，延續其千年的歷史，讓其煥發出原有的熱烈底色——天然避暑勝地，賦予其當代的明亮色彩——游客的獲得感，催生一個洋溢希望的可持續未來圖景。
本次莫干山核心景區規劃及蔭山街概念設計國際競賽，由浙江省機關事務管理局、浙江省住房和城鄉建設廳、浙江省文化和旅游廳、浙江省林業局指導，中國風景名勝區協會支持，莫干山管理局（文旅集團）主辦，YoungBird組織策劃，designverse設計宇宙提供全球設計資源大數據研究服務平臺，面向全球設計機構、設計師個人征集優秀方案，現正式啟動。
Throughout history,Moganshan has always been renowned as the"Number One Mountain in Jiangnan"for its extraordinary and beautiful natural landscapes,continuously attracting hermits,monks,politicians,celebrities,tourists,and numerous others to explore,develop,hold meetings,and enjoy holidays in this place.Faced with such a site that combines both natural beauty and cultural heritage,how can we approach its development with a forward-looking attitude while looking back?In the process of redevelopment and construction,we should continue its thousand-year history,allowing it to radiate its original warm essence as a natural summer retreat,while infusing it with contemporary vibrancy,enhancing visitors'experience,and envisioning a sustainable and hopeful future.
The Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition is officially launched,guided by Zhejiang Provincial Government Offices Administration,Zhejiang Provincial Department of Housing and Urban-Rural Development,Zhejiang Provincial Department of Culture and Tourism,and Zhejiang Provincial Forestry Administration,and supported by China Association of National Parks and Scenic Sites.The competition is hosted by Moganshan Administration(Cultural and Tourism Group),and organized by YoungBird with designverse as the global design resource big data research and service platform,aiming to obtain outstanding proposals from global designers and design agencies.
《中華人民共和國國民經濟和社會發展第十四個五年規劃和2035年遠景目標綱要》，提出要推動文化和旅游融合發展，打造一批富有文化底蘊的世界級旅游景區和度假區，推進創新發展，提升度假休閑服務品質。
莫干山，位于長江三角洲中心位置，擁有千年的人文歷史，以修竹、山泉、別墅稱秀于江南，被稱為“江南第一山”，享有“清涼世界”之美譽，是中國四大避暑勝地之一，亦有“世界近代建筑博物館”之稱，未來將打造成長三角名片級的國際旅游度假景區。
According to the Outline of the Fourteenth Five-Year Plan for National Economic and Social Development and Long-Range Objectives Through the Year 2035 of the People's Republic of China,it is proposed to promote the integrated development of culture and tourism,creating a batch of world-class tourist attractions and resorts with rich cultural heritage,advancing innovation and development,and enhancing the quality of leisure and vacation services.
Moganshan,located in the central region of the Yangtze River Delta,boasts a thousand years of cultural history.Renowned for its bamboo groves,mountain springs,and villas that are unparalleled in Jiangnan,Moganshan is acclaimed as the"Number One Mountain in Jiangnan"and is known as the"Cool World,"making it one of China's top four summer retreats.It is also referred to as the"World Modern Architecture Museum".In the future,Moganshan aims to become an internationally renowned tourist destination in the Yangtze River Delta region.
▲莫干山山頂核心景區全景圖Panoramic View of Mountaintop Moganshan Core Scenic Area
一、莫干山核心景區業態規劃：
1.體現莫干山核心區主平臺、主引擎作用，與山下業態形成互補；
2.突顯莫干山特色：突顯莫干山自然生態、人文特征，深度挖掘景區特色；
3.確定空間最佳布局：針對不同年齡及消費層級群體，明確最適宜的空間結構和功能組團及價值；
4.構建功能空間體系：以目標用戶需求為導向，策劃引領業態，產品思維，合理構建各功能空間內容；
5.預留彈性空間：充分考慮空間的靈活性，為后續業態產品的運營迭代預留彈性。
I.Moganshan Core Scenic Area Business Format Planning:
1.Highlighting the main role of platform and engine played by the Moganshan core area,making it complementary to the business formats at the foot of Moganshan;
2.Emphasizing Moganshan’s Features:Highlight the natural ecology and cultural characteristics of Moganshan,deeply exploring the unique characteristics of the scenic spots;
3.Determining Optimal Spatial Layout:Tailor the most suitable spatial structure,functional clusters,and values for different age and consumer groups;
4.Establishing Functional Spatial System:Guided by the needs of the target users,plan leading business formats,adopting product-oriented approaches,and logically constructing the content of various functional spa ces;
5.Allotting Flexible Space:Fully consider spatial flexibility,reserving elasticity for subsequent iterations of operation of business format products.
二、蔭山街建筑概念設計：
1、優化空間布局及功能：圍繞策劃定位，合理組織功能和空間布局，明確沿街建筑群的定位、功能、業態及核心競爭點；
2、創新建筑風格：基于莫干山百年海派度假文化進行創新，將建筑群打造成獨特的風景，提升建筑所在街區蔭山街的空間風貌，從根本上避免復制其他景區帶來的同質化競爭；
3、打造地標性建筑：地標建筑具有獨特的設計理念，豐富業態內容，在造型、立面上大膽創新，結合莫干山文化，可融入現代科技和新材料；
4、融入生態和美學：與自然環境相呼應，同時具有美學意義；
5、營造沉浸式場景：基于引領性的業態，以豐富的設計元素營造沉浸式體驗街區，打造具有旅游吸引力的24小時生活圈。
II.Yinshan Street Architectural Conceptual Design:
1.Optimizing Space Layout and Functionality:Centered around the strategic positioning,logically organize functions and spatial layouts,precisely determine the positioning,functions,business formats,and core competitive strength of the buildings along the street;
2.Innovating Architectural Style:Innovate based on Moganshan's century-old Shanghai style vacation culture,transform architecture clusters into unique scenery,and enhance the spatial appearance of Yinshan Street where the buildings are located,to fundamentally avoid the homogenized competition arising from replication of other scenic areas;
3.Creating Landmark Buildings:Landmark buildings possess distinctive design concepts,with bold innovation in form and fa?ade,enriching business format contents.By integrating Moganshan culture,they can incorporate modern technology and new materials;
4.Integrating Ecology and Aesthetics:Respond to the natural environment,while holding aesthetic significance;
5.Creating Immersive Scenes:Based on pioneering business formats,create an immersive experience-oriented street by employing rich design elements,and establish a 24-hour living circle with tourism appeal.
三、運營策劃建議（附加）：
1、突顯莫干山核心景區的獨特性：充分挖掘核心景區獨特的優勢，考慮與山下業態結合與互補；
2、突顯莫干山特色：突顯莫干山清涼避暑的自然風貌和獨特的人文歷史；
3、提升度假體驗：為游客打造具有獲得感的度假產品，特別打造具有亮點的核心產品，提升游客體驗的愉悅性和滿意度；
4、可行性：在景區業態規劃及街區建筑概念設計方案執行/落地后，運營策劃建議在實際運營中具有可借鑒性、可操作性；
5、成本可控及盈利：基于前述目標，確保方案執行下，進行合理的成本控制，同時充分考慮項目的合作模式及盈利模式。
III.Operational Planning Suggestions(Additional):
1.Highlighting Uniqueness of Moganshan Core Scenic Area:Fully leverage the distinctive advantage of core scenic area,considering a combination of and complementation to the business formats at the foot of Moganshan;
2.Emphasizing Moganshan’s Features:Highlight the refreshing and cool natural landscape and unique cultural history of Moganshan;
3.Enhancing Vacation Experience:Create vacation products that offer a feeling of accomplishment for visitors,particularly focus on creating standout core products to elevate the enjoyment and satisfaction of visitors when experiencing;
4.Feasibility:Follow the execution and implementation of the scenic area business format planning and block architectural conceptual design,ensure that the operational planning suggestions are informative and actionable during actual operations;
5.Cost Control and Profitability:Based on the aforementioned objectives,ensure reasonable cost control under the executed plan,while thoroughly considering project cooperation and profitability models.
項目要求傳承好莫干山文化，以生態優先最大程度地保留莫干山的底色，在保護中發展，在發展中保護，以《莫干山風景名勝區總體規劃》（2018-2035）為依據，針對莫干山山頂核心景區3平方公里范圍進行業態規劃，提出策劃運營建議（附加），并針對蔭山街400米主干區域進行空間風貌的提升和建筑風貌的創新。主要內容有：
The project demands the preservation and inheritance of Moganshan's cultural heritage,with a primary focus on ecological considerations to retain the essence of Moganshan.The design should strive for a harmonious development,balancing preservation and progress.The Masterplan of Moganshan Scenic Spots(2018-2035)serves as the basis for the competition proposals.In regard to the 3-square-kilometer scope of Moganshan's mountaintop core scenic area,a business format planning is proposed,along with operational suggestions(additional),and enhancements to the spatial appearance and innovative architectural style of the 400-meter Yinshan Street.The main contents are as follows:
一、策劃方案：
1、區域宏觀經濟發展狀況分析及解讀，包含區域宏觀經濟發展現狀及前景，區域周邊空間及交通動線規劃解讀，區域內各板塊錯位發展及定位研究；
2、相關可建設自然資源及物業條件解析，包含區域內各板塊規劃分區、分類及定位判斷，區域內各板塊周邊商業配套輻射范圍能級，項目基地條件分析：項目區位與基本指標、地塊限制規劃條件、地塊現狀，項目潛在開發條件分析：項目交通條件、項目周邊環境；
3、發展模式與資源解析，包含市場前沿產業趨勢排摸與解析，總體概念定位與前沿市場趨勢解析，地方資源結合發展與新興產業戰略融合，功能特征分析，國外相關案例選?。óa業衍生、與媒體融合等）；
4、項目整體定位及功能布局架構，包含項目站位與愿景，項目主題特色建議，總體功能布局建議，整體用地功能及比例建議，分區下各類配套物業類型及定位改造建議。
I.Planning Proposal:
1.Analysis and Interpretation of Regional Macro-economic Development Status,including the current status and prospects of regional macro-economic development,interpretation of spatial and traffic routes planning around the region,and research on the disparate development and positioning of various sectors within the region;
2.Analysis of Relevant Developable Natural Resources and Property Conditions,including the zoning,classification,and positioning assessment of planning sectors within the region,the energy levels of commercial supporting facilities radiating around each zone,analysis of project site conditions:project location and key indicators,parcel-specific planning constraints,current parcel status,analysis of potential project development conditions:project traffic conditions,project surrounding environment;
3.Development Models and Resource Analysis,including the identification and analysis of cutting-edge trends in the market's industrial landscape,analysis of overall conceptual positioning and market trends,integration of local resources with development and emerging industry strategies,functional feature analysis,selection of relevant international case studies(industry derivatives,media integration,etc.);
4.Overall Project Positioning and Functional Layout Framework,including project positioning and vision,proposed project themes and features,suggestions for overall functional layout,suggestions for overall land use functions and proportions,suggestions for various types of supporting properties and their positioning within specific sectors.
二、總體提升設計方案：
1、總體規劃愿景及目標；
2、上位規劃及城市空間格局分析；
3、場地發展條件分析；
4、總體空間現狀盤點和評價；
5、總體提升規劃理念、策略及框架；
6、總體空間優化提升策略建議；
7、區域及周邊交通分析梳理，場地可達性分析及提升策略建議；
8、現狀公共空間盤點：使用率及活力度分析及提升策略建議；
9、總平面圖初步建議；
10、土地利用及相關指標初步建議；
11、3處重要公共空間場景節點指認及空間意向和風貌初步建議。
II.Overall Enhancement Design Proposal:
1.Overall Planning Vision and Objectives;
2.Higher-level Planning and Urban Spatial Pattern Analysis;
3.Site Development Conditions Analysis;
4.Overview and Evaluation of Current Overall Spatial Conditions;
5.Overall Enhancement Planning Concepts,Strategies,and Framework;
6.Suggestions for Overall Spatial Optimization and Enhancement Strategies;
7.Regional and Surrounding Traffic Analysis and Overview,Site Accessibility Analysis and Enhancement Strategy Suggestions;
8.Current Public Space Inventory:Analysis of Usage Rate and Vibrancy,and Enhancement Strategy Suggestions;
9.Preliminary Suggestions for Site Plan;
10.Preliminary Suggestions for Land Use and Related Indicators;
11.Identification of 3 Key Public Space Scene Nodes,Preliminary Spatial Intent and Aesthetic Suggestions.
三、深化策劃方案和總體提升設計方案：
在分析解讀策劃方案和總體提升設計方案的基礎上，提出概念定位與項目主題特色，基于市場理解判斷導入有效重點產品，架構項目譜系，并研判未來可行的運營策略及推動路徑。調整深化總體提升設計方案，并結合策劃方案思考項目未來的實操性和落地性。
III.Refine Planning Proposal and Overall Enhancement Design Proposal:
Based on the analysis and interpretation of the refined planning proposal and overall enhancement design proposal,this approach puts forward conceptual positioning and project theme features.Based on a deep understanding of the market,it introduces strategically important products,establishes a project framework,and assesses feasible operational strategies and implementation routes in the future.The overall enhancement design proposal is adjusted and refined,incorporating considerations from the planning proposal to contemplate the project's practicality and feasibility in the future implementation.
1、深化策劃方案
a.項目定位深化建議：
-本項目主題特色建議；
-項目總體功能分區建議；
-項目整體用地功能及比例建議不同載體使用空間可帶動客群分析。
b.相關項目經濟價值評估、運營可行性與可利用市場研究：
-相關業態落地與運營可行性梳理研究；
-核心平臺與運營商聯動模式及篩選；
-運營單位商業模式與合作模式、核心訴求與發展戰略意圖；
-本項目發展意向與可導入資源初步接洽。
1.Refine Planning Proposal:
a.Suggestions for Project Positioning Refinement:
-Suggestions for project theme features;
-Suggestions for overall functional zoning of the project;
-Suggestions for overall land use functions and proportions,along with analysis of how different spatial uses can drive customer groups.
b.Evaluation of Related Project Economic Value,Operational Feasibility,and Utilizable Market Research:
-Research and assessment of the feasibility of implementing related business formats and operations;
-Collaborative models and selection criteria for core platforms and operators;
-Business and cooperation models for operating entities,core demands,and strategic development intentions;
-Initial contact for development intentions and potential resource integration of the project.
2、深化總體提升設計方案：
-總體提升規劃理念、策略及框架優化調整；
-總體空間優化布局優化調整；
-功能布局優化調整；
-土地利用及相關指標優化；
-外部可達性優化調整（車行/步行）；
-內部動線優化梳理；
-公共空間品質及活力度優化提升；
-3處重要公共空間場景節點空間意向和風貌建議深化調整；
-規劃總平面圖優化調整；
-表現空間場景布局及設計概念的效果圖。
2.Refine Overall Enhancement Design Proposal:
-Optimization and refinement of overall enhancement planning concepts,strategies,and framework;
-Optimization and adjustment of overall spatial layout;
-Optimization and adjustment of functional layout;
-Optimization of land use and related indicators;
-Optimization and adjustment of external accessibility(vehicular/pedestrian);
-Streamlining of internal circulation optimization;
-Enhancement and improvement of public space quality and vibrancy;
-Further refinement and adjustment of spatial intents and aesthetic suggestions for 3 key public space scene nodes;
-Optimization and adjustment of site plan for the planning;
-Renderings depicting spatial scene layouts and design concepts.
四、運營策劃建議（附加）：
1、核心亮點產品開發模式建議，包含項目推出時間與周邊板塊的互動關系研究、指導整體范圍的布局原則，各類用地布局關系、合作模式及盈利模式建議，各類用地布局關系及相關經營策略導向建議；
2、其他相關開發策略建議，包含項目整體開發策略原則、項目整體分類別客流動線研究、項目開發時序及推進策略。
IV.Operational Planning Suggestions(Additional):
1.Suggestions for Development Model of Highlighted Core Product,including the study of the timing of project launches in relation to neighboring sectors,guiding principles for overall scope layout,suggestions for relationships in various land uses,cooperation and profit models,and guiding suggestions for relationships in various land uses and related operational strategies;
2.Suggestions for Other Relevant Development Strategies,including principles for overall project development strategies,research on categorized visitor flow circulation,strategies of project development timing and advancement.
五、蔭山街建筑概念設計：
1、項目概念規劃：項目概念規劃提交成果：基地現狀分析、具體項目策劃、規劃總平面設計、功能業態組織分析、交通組織流線策略分析、方案效果圖（透視圖、鳥瞰圖）；
2、建筑概念設計：建筑概念設計提交成果：建筑體量示意圖、所有建筑改造設計、建筑平面、立面、剖面，所有建筑單體效果圖。（見附件“4-蔭山街改造提升范圍”）
V.Yinshan Street Conceptual Architectural Design:
1.Project Conceptual Planning:Submission of project conceptual planning deliverables:Current site analysis,specific project planning,site plan,analysis of functional business format organization,analysis of traffic organization flow strategies,scheme renderings(perspective views,aerial views);
2.Conceptual Architectural Design:Submission of conceptual architectural design deliverables:Conceptual diagrams of building volumes,all buildings renovation design,building plans,elevations,sections,and renderings of all single buildings.(See the attached file"Yinshan Street Renovation and Upgrading Scope")
機構組參賽申請人需完成上述所有競賽內容，個人組參賽申請人僅需完成競賽內容“5、蔭山街建筑概念設計”。Participants for agencies shall complete all the competition contents stated above.And participants for individuals can only complete item 5 of the competition contents,i.e.Yinshan Street Conceptual Architectural Design.
▲莫干山山頂核心景區鳥瞰Bird's-eye View of Mountaintop Moganshan Core Scenic Area
▲蔭山街現狀Current Status of Yinshan Street
▲莫干山山頂核心景區及蔭山街航拍Shooting of Moganshan Core Scenic Area and Yinshan Street
莫干山，地處浙江省西北部湖州市德清縣境內，距杭州60公里、上海200公里、南京230公里，蘇州160公里，毗鄰太湖、杭州灣，氣候宜人，空氣清新，是整個長三角地區最適宜度假的目的地。主峰塔山海拔720米，山脈連綿，秀麗多姿，茂林修竹，山泉清澈，四季景色各異。主要景點有劍池、蘆花蕩、武陵村、旭光臺、滴翠潭、大坑等。
Moganshan is situated in the northwestern part of Deqing County,Huzhou City,Zhejiang Province.It is located 60 kilometers from Hangzhou,200 kilometers from Shanghai,230 kilometers from Nanjing,and 160 kilometers from Suzhou.Moganshan,adjacent to Taihu Lake and Hangzhou Bay,enjoys a pleasant climate and fresh air,making it an ideal vacation destination in the entire Yangtze River Delta region.The main peak,Tashan Mountain,reaches an altitude of 720 meters.The mountain range is continuous and boasts a picturesque landscape with lush bamboo forests,clear mountain springs,and diverse scenery throughout four seasons.Its main attractions include Sword Pool,Reed Marsh Park,Wuling Village,Dawn Light Platform,Emerald Green Pool,and Dakeng,etc.
▲莫干山風景名勝區在長三角的區位Location of Moganshan Scenic Spots in the Yangtze River Delta Region©YoungBird
▲莫干山風景名勝區在德清的區位Location of Moganshan Scenic Spots in Deqing County©YoungBird
莫干山綠化覆蓋率達92%以上，近年，圍繞“森林旅游+”舉辦了多場特色活動和賽事，圍繞“文化潤景”，打好人文牌，舉辦了“文藝賦美·夏之荷”、“星空下的朗讀”等專題活動，不僅展示了景區優美自然風光，進一步提升游客體驗感，努力呈現千年莫干山文化底蘊之美。
Moganshan has a green coverage rate of over 92%.In recent years,numerous themed activities and events have been held based on the concept of"Forest Tourism+".Focusing on the"Scenery with Cultural Decoration",we paid attention to how to make the literary characteristic stand out and held special events such as"Literary and Artistic Lending of Beauty·Summer Lotus"and"Reading under the Starry Sky".This not only showcased the beautiful natural scenery of the scenic spots,but also further enhanced tourists'sense of experience,striving to present the beauty of the millennium old Moganshan cultural heritage.
本項目業態規劃范圍是山頂核心景區，面積3平方公里，東起枕頭山，南至炮臺山，西接怪石角，北連花坑水庫。核心景區的歷史街區——蔭山街，海拔600米，堪稱浙江省最高的街區，被稱為“天街”、“天市”，是莫干山核心景區里最繁華的商貿街區。
The scope of this project's business format planning is the mountaintop core scenic area,covering an area of 3 square kilometers.It extends from Zhentou Mountain in the east to Paotai Mountain in the south,connects to Intriguing Stone Corner in the west,and is bordered by Huakeng Reservoir in the north.The historical street block within the core scenic area,known as Yinshan Street,sits at an elevation of 600 meters,making it the highest block in Zhejiang Province and earning it the nickname"Heavenly Street"and"Heavenly Market."Yinshan Street is the most bustling commercial block within the Moganshan Core Scenic Area.
▲莫干山核心景區區位Location of Moganshan Core Scenic Area©YoungBird
▲莫干山核心景區區位，面積3平方公里Location of Moganshan Core Scenic Area,with an area of 3 square kilometers©YoungBird
蔭山街，總長約400米，集食、宿于一地，同時還是上下山進入各個景區的換乘地，沿街設有餐飲、商業、住宿、文化等多種生活配套，包括郵局、餐廳、咖啡館、文化禮堂、教堂、別墅酒店等。蔭山街的歷史可追溯至19世紀末20世紀初，當時商鋪林立、熙來攘往，滿足了來此興建別墅和度假游客的生活、娛樂所需。主要商鋪為中華銀樓、源泰雜貨店、伊文思書館分銷處、商務印書館陳列所、西式成衣店、蔡丫頭皮鞋店等，之后設立了郵局、泳池、網球場、電影院等設施。
Yinshan Street,with a total length of approximately 400 meters,is a hub for dining and accommodation,serving as a transportation center for visitors entering and exiting different scenic spots.Along the street,there are diverse living facilities,including restaurants,commercial establishments,accommodations,and cultural venues,such as post offices,restaurants,cafes,cultural halls,churches,and villa hotels.The history of Yinshan Street dates back to the late 19th and early 20th centuries when it was a bustling commercial hub with numerous shops catering to the needs of villa builders and vacationers.The main shops at that time included Chinese Jewelry,Yuantai Grocery Store,Evans Bookstore Distribution Center,The Commercial Press Exhibition Hall,Western-style Clothing Store,and The Girl Cai’s Shoe Store.Subsequently,additional facilities such as post office,swimming pool,tennis court,and cinema were established.
▲蔭山街區位Location of Yinshan Street©YoungBird
▲蔭山街改造提升范圍Yinshan Street Renovation and Upgrading Scope©YoungBird
▲蔭山街改造提升范圍Yinshan Street Renovation and Upgrading Scope
1.場地地形CAD文件；
2.場地航拍及現場照片；
3.莫干山景區導覽圖；
4.蔭山街改造提升范圍；
5.《莫干山風景名勝區總體規劃》（2018--2035）；
6.莫干山核心景區宣傳片；
7.莫干山風景區介紹；
8.《資格預審申請文件格式》。
1.Site Topography CAD File;
2.Aerial and On-site Photographs of the Site;
3.Moganshan Scenic Spots Guide Map;
4.Yinshan Street Renovation and Upgrading Scope;
5.Masterplan of Moganshan Scenic Spots(2018-2035);
6.Promotional Video of Moganshan Core Scenic Area;
7.Introduction to Moganshan Scenic Spots;
8.Format of Prequalification Application Documents.
競賽資料1、5、8，請聯系競賽組委會提供。For competition files 1,5 and 8,please contact the competition organizing committee for assistance.
邀請規劃設計、旅游發展、景區運營、文化宣傳策劃類等行業專家（側重國內一流文旅、景區、策劃機構專家）組成評審委員會。The Review Committee will be composed of experts from various industries,including planning and design,tourism development,scenic area operation,and cultural promotion and planning.The focus will be on inviting top domestic experts from leading cultural tourism,scenic area,and planning agencies to form the committee.
本次競賽流程包括設計機構資格遴選和方案競賽兩個階段。
第一階段：設計機構資格遴選
1、參賽申請人根據本次競賽命題，提交相應的報名材料。由主辦方委托組織策劃方召開“設計機構資格遴選會”，從符合要求的參賽申請人中擇優選出入圍參賽申請人參與下一階段方案競賽；
2、通過遴選入圍參賽申請人應按時提交《競賽確認函》；
3、若參賽申請人未收到入圍通知書視為未入圍，組織策劃方不再另行通知。
The competition process consists of two stages:Design Agency Prequalification Selection and Design Proposal Competition.
Stage One:Design Agency Prequalification Selection
1.Participants submit relevant application materials based on the competition brief.The competition organizing committee,appointed by the host,holds the"Design Agency Prequalification Selection Meeting"to select outstanding participants from the eligible applicants to proceed to the next stage of the Design Proposal Competition.
2.The shortlisted participants must submit the"Competition Confirmation Letter"within the designated time.
3.Participants who do not receive the Shortlist Notice should consider themselves not selected,and the competition organizing committee will not issue further notices.
第二階段：方案競賽階段
1、入圍參賽申請人提交符合競賽命題的成果文件；
2、由主辦方委托組織策劃方召開“專家評審會”。參賽申請人（獨立法人或聯合體）主創設計師對設計方案進行介紹及答辯，現場講解設計理念。競賽評審委員會進行評審，確定相關獎項；
3、每家入圍參賽申請人只允許提交一個設計方案。
Stage Two:Design Proposal Competition
1.The shortlisted participants submit their designdeliverables in accordance with the competition brief.
2.The competition organizing committee,appointed by the host,holds the"Expert Review Meeting."The participating applicants(either independent entities or consortia)present and defend their design proposals,providing on-site presentations of their design proposals.The competition review committee conducts evaluations and determines related awards.
3.Each shortlisted participant is allowed to submit only one design proposal.
本次競賽總獎金123萬元，分為機構組總獎金100萬元和個人組總獎金23萬元兩個部分。獲獎單位及特別有創意的規劃設計成果將有機會受邀參與后期深化項目。
The total bonus for this competition is 1,230,000 RMB,which is divided into two parts,i.e.1,000,000 RMB for agencies and 230,000 RMB for individuals.The winners and the results of planning and design that are specially creative will have the opportunities to be invited to participate in the design development for the project.
機構組總獎金：100萬元人民幣（含稅）
金獎（1組）：50萬元人民幣（含稅）
銀獎（1組）：30萬元人民幣（含稅）
銅獎（1組）：20萬元人民幣（含稅）
Bonus for Agencies:1,000,000 RMB(tax included)
Gold Award(1 winner):500,000 RMB(tax included)
Silver Award(1 winner):300,000 RMB(tax included)
Bronze Award(1 winner):200,000 RMB(tax included)
個人組總獎金：23萬元人民幣（含稅）
金獎（1組）：10萬元人民幣（含稅）
銀獎（1組）：8萬元人民幣（含稅）
銅獎（1組）：5萬元人民幣（含稅）
Bonus for Individuals:230,000 RMB(tax included)
Gold Award(1 winner):100,000 RMB(tax included)
Silver Award(1 winner):80,000 RMB(tax included)
Bronze Award(1 winner):50,000 RMB(tax included)
本次競賽獎金由主辦方莫干山管理局（文旅集團）撥付至獲獎團隊機構賬戶。獲獎團隊需填寫獎金申領表，提供團隊機構開戶銀行、開戶名稱、開戶賬號等信息，由團隊全體人員簽字后于指定日期前寄送至競賽組委會并配合相關指定法務流程，并將申領表電子版發送至指定郵箱：
moganshan youngbird.com.cn
The prize money of this competition will be paid by the organizer,Moganshan Administration(Cultural and Tourism Group),and transferred to the account of the winning team agency.The winning team needs to fill out the prize claim form,provide information such as the team agency’s bank,account name,account number,etc.After being signed by all team members,the form should be sent to the competition organizing committee by the designated date,along with cooperation in the specified legal procedures.And the electronic version of the claim form should be sent to the designated email address:moganshan youngbird.com.cn
機構組參賽資格：
1、參賽申請人須是國內外注冊的獨立法人企業或機構，具有獨立承擔民事責任的能力。不接受個人或個人組合的報名；
2、參賽申請人須具有與本項目類似的業績（旅游景區、度假區、商業街區及非單一建筑的功能區、建筑群綜合體規劃、設計或策劃運營等相關項目）；
3、接受聯合體參賽，聯合體成員數量不超過3家，聯合體成員不得再單獨或以其他名義與其他機構組成其他聯合體參與報名，聯合體合作方須簽署具有法律效力的《聯合體協議》，并明確牽頭單位、各方工作分工等；
4、不接受純境外機構的團體參賽。境外機構須與國內機構、團體組成聯合體參賽。境外機構須在其所在國家或地區應具有合法相關營業范圍（規劃建筑類）；
5、本次競賽所有提交設計成果文件須為參賽申請人（獨立法人或聯合體）原創作品。
Eligibility for Agencies:
1.Participants must be registered independent legal entities or organizations,capable of assuming civil liabilities independently.Individual or personal group registrations will not be accepted.
2.Participants must have similar qualifications,such as related experience in planning,designing,or operational projects related to tourist scenic spots,resorts,or commercial blocks.
3.Joint participation is allowed,with a maximum of 3 members in a consortium.The members of a consortium are not permitted to form another consortium separately or under any other name for registration.The consortium members shall sign a legally effective Consortium Agreement,clearly defining the leading member and the division of work among all members.
4.Pure foreign agencies are not eligible to participate as a group.Foreign agencies must form a consortium with domestic agencies or groups to participate.Foreign agencies shall have legal business scope(in the field of planning and architecture)in their respective countries or regions.
5.All designdeliverables submitted for this competition must be original works of the participants(either independent legal entities or consortia).
個人組參賽資格：
1、鼓勵優秀設計師積極參與本次競賽內容“5-蔭山街建筑概念設計”，設計師可以個人或組合的形式參與報名，設計師個人組合人數不超過6人，國籍不限，專業不限；
2、來自全球建筑、室內、景觀、規劃等相關設計及藝術專業的設計師均可以個人或團隊名義參加，提交已完成的設計作品，設計作品需表達與莫干山蔭山街建筑相同或相似的設計概念。
Eligibility for Individuals:
1.Excellent designers are encouraged to actively participate in this competition by completing item 5 of the competition contents,i.e.Yinshan Street Conceptual Architectural Design.Both individuals and groups are accepted for the participation of designers,with members not exceeding 6 people.There is no limitation on nationality and the major.
2.It is open to all global designers of any major related to architecture,interiors,landscape,planning,etc.Both individuals and teams can participate in the competition,and submit the completed design works.The design work shall express the same or similar design concept with that of buildings in Yinshan Street,Moganshan.
機構組報名方式：
1、正式報名：凡有意參加本次競賽活動的參賽機構，需先進行報名登記，參賽機構應在競賽公告頁面下載報名表格并完整填寫信息后，須于2023年9月27日17時00分（北京時間）之前發送郵件至指定郵箱moganshan youngbird.com.cn。電子郵件主題及正文須清晰標注“莫干山核心景區規劃及蔭山街概念設計國際競賽+參賽機構名稱”；
2、紙質版預審報名材料遞交：報名的參賽機構須將完整的預審報名材料（紙質文件）遞交至指定地點。紙質文件可現場遞交或郵寄提交。材料遞交以截止時間前收到現場或郵寄到達的完整的紙質報名材料為準，逾期到達或不符合規定的紙質報名材料恕不予受理，直接退回。
紙質材料遞交截止時間：2023年9月27日17時00分（北京時間）
紙質文件遞交指定地點：上海市虹口區武進路289號海泰時代大廈1311，聯系方式：021-6258 5617
Registration for Agencies:
1.Online Registration:All participants must go through the registration process by first registering their intent to participate in this competition.Participants should download the registration form from the competition announcement page and fill in all required information.The completed form must be sent to the designated email address moganshan youngbird.com.cn before 17:00(Beijing time)on September 27,2023.The subject and body of the email should clearly indicate"Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition+Participant's Name."
2.Submission of Hard Copy of Prequalification Registration Materials:Registered participants must submit the complete prequalification registration materials(hard copy)to the designated location.The hard copy documents can be submitted in person or by mail.The submission will be considered complete based on the arrival of the full set of hard copy registration materials,either in person or by mail,before the deadline.Late submission or materials that do not comply with the specified requirements will not be accepted and will be directly returned.
Deadline for Submission of Hard Copy Materials:September 27,2023,at 17:00(Beijing time)
Designated Location for Hard Copy Material Submission:Room 1311,Hi-Time Building,No.289 Wujin Road,Hongkou District,Shanghai，Contact:+86(021)6258 5617(Phone Number)
個人組報名方式：
1、進入“莫干山核心景區規劃及蔭山街概念設計國際競賽”主頁，注冊并報名參加競賽；
2、提交您已完成的設計作品；
3、通過郵件形式申請莫干山山頂青年建筑設計大獎，郵件標題：WCM2023莫干山山頂青年建筑設計大獎申請；郵件內容“創作者簡歷+報名編號”；申請郵箱：
wcm youngbird.com.cn
Registration for Individuals:
1.Click the competition page of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition and then register to sign up the competition;
2.Submit your completed design work;
3.Apply for this award by email.Email Title:WCM 2023 Apply for Moganshan Mountaintop Young Architectural Design Award;Email Content:Creator's CV+Registration Code;Email your application to:wcm youngbird.com.cn
資格預審報名材料應包括：
企業資信文件：紙質，A4規格，豎版；
企業資信文件紙質版及電子版文件，具體要求、遞交方式參照《資格預審申請文件格式》。
The prequalification registration materials should include:
Enterprise Credit Document:Hard copy,A4 size,vertical format;
Both hard copy and electronic version files of the Enterprise Credit Document are required.Please refer to the"Format of Prequalification Application Document"for specific requirements and submission methods.
1.方案需整體呈現于不少于4張，A2縱向圖紙上，要求圖紙清晰，標注可讀（頁邊距8mm），包含：
-內容構成：
1）設計圖：國外機構中英文設計說明，國內機構僅需中文設計說明，規劃總平面，系統分析圖（基地現狀分析、功能組織分析、交通組織流線、空間結構等），其他分析圖，平面、立面、剖面。
2）彩色效果圖：鳥瞰圖2~3張需表達核心景區空間場景布局和設計概念；3處重要公共空間場景節點1~2張意向圖，表達不限；鳥瞰圖1~2張需表達蔭山街等重點街區的設計概念；人視角度空間節點透視圖3張，表達不限；每棟建筑單體效果圖2張，表達不限；
3）街區設計說明：設計理念、總平面布局與環境設計、所有建筑單體構思、功能、造型、結構選型、技術經濟指標等。
*需要通過分析圖及文字對方案進行詳盡闡述，確認方案清晰可讀。
2.提交兩版資料：資料A為JPG格式，每張圖紙大小不超過10M（designverse設計宇宙官網在線提交）；資料B，策劃方案、總體提升設計方案等核心景區規劃及運營策劃資料為原始高分辨率PPT，蔭山街建筑概念設計為原始高分辨率PDF（moganshan youngbird.com.cn）。
3.參賽方案自行命名，命名盡量簡潔，請按照“報名號-方案名稱”格式命名文件夾；
4.作品提交語言：中英雙語或中文；
5.圖紙盡量按照總圖-分析-單體-局部方式進行排布，可酌情自行調整；
6.封面：作品需上傳封面，封面為作品的主視覺，尺寸為1045*654，72dpi，2MB以內；
7.所有圖紙和文字說明中，請勿透露參賽者身份信息（如姓名、公司等），如有違反，將取消參賽資格。
1.The design work should be presented on a minimum of 4 A2 vertical format sheets.The drawings must be clear,legible,and labeled(8mm margins),and should include the following:
-Content Composition:
(1)Design Drawings:Bilingual(Chinese and English)design description for international agencies,while Chinese design description for domestic agencies,site plan,system analysis diagrams(current site analysis,functional organizational analysis,traffic organization flow,spatial structure,etc.),other analytical diagrams,plans,elevations,sections;
(2)Color Renderings:2-3 bird's-eye views expressing the layout of core scenic area and design concept;1-2 conceptual images of important public space scene nodes,expressing without limitations;1-2 bird's-eye views expressing the design concept of key blocks such as Yinshan Street;3 perspective views from human perspective,expressing without limitations;2 renderings for each single building,expressing without limitations;
(3)Block Design Description:Design concept,overall layout and environmental design,all single buildings conceptualization,functions,forms,structural choices,technical and economic indicators,etc.;
*The design proposal should be thoroughly explained through analytical diagrams and descriptive text to ensure its clarity and legibility.
2.Submit two versions of the materials:Version A in JPG format,with each sheet of drawings not exceeding 10MB(submit online through the designverse official website);Version B,core scenic area planning and operational planning materials including the planning proposal and overall design enhancement plan as well as suggestions for operation,should be provided in the original high-resolution PPT format,and the conceptual architectural design for Yinshan Street should be in the original high-resolution PDF format(send to moganshan youngbird.com.cn).
3.The competition entries should be named independently,with a concise format"Registration Number–Design Proposal Name"for folder naming.
4.Submissions can be in bilingual(Chinese and English)or Chinese language.
5.The drawings should preferably be arranged in the following sequence:Site Plan-Analysis-Single Buildings-Details.Participants may adjust the layout as needed.
6.A cover page must be uploaded for the entry.The cover page serves as the main visual representation of the design proposal,with dimensions of 1045*654,72dpi,and file size not exceeding 2MB.
7.All drawings and descriptive text must not reveal the identity of the participants(such as names,companies,etc.).Any violation will result in disqualification from the competition.
參賽申請人遞交報名材料即視為接受以下知識產權條款。
1、參賽申請人承諾其擁有其提供服務時編制的所有圖紙、說明、電子文檔和其它相關文件（以下總稱“成果文件”）的合法權利和知識產權。
2、所有由參賽申請人編制的策劃方案和規劃設計成果文件，其著作權歸參賽申請人所有。在主辦方向參賽申請人支付獎金后，該部分成果文件的知識產權歸主辦方所有。主辦方可對參賽申請人遞交的成果文件，通過傳播媒介、專業雜志、書刊或其他形式進行展示和宣傳。
3、參賽申請人應保證遞交的成果文件在中國境內或境外沒有且不會侵犯任何第三方的知識產權（包括但不限于著作權、專利權）或專有技術或商業秘密。參賽申請人應保證，如果其成果文件使用或包含任何第三方的知識產權或專有技術或商業秘密，參賽申請人已經獲得權利人的合法、有效、充分的授權。參賽申請人因侵犯任何第三方知識產權或專有技術或商業秘密所引起的全部法律責任應由參賽申請人承擔。
4、在競賽過程中參賽申請人提供的設計基礎資料（包括設計圖紙、設計資料等）的知識產權屬主辦方及相關設計方所有。參賽申請人僅可以將上述文件用于參賽設計和編制參賽設計文件之目的。未經主辦方書面許可，參賽申請人不得將上述文件用于其他工程設計或其他目的，也不得將上述文件泄露給任何第三方。
5、本次競賽活動及相關文件的最終解釋權歸主辦方。
By submitting the registration materials,the applicant accepts the following intellectual property terms:
1.The applicant warrants that it has the legal rights and intellectual property ownership of all drawings,descriptions,electronic documents,and other related files(collectively referred to as"deliverables")prepared for the provided services.
2.The copyright of all planning and designdeliverables prepared by the applicant belongs to the applicant.After the competition organizer pays the prize money,the intellectual property rights of this portion of the deliverables will belong to the competition organizer.The organizer may display and promote the deliverables submitted by the applicant on media,professional magazines,publications,or through other forms.
3.The applicant shall ensure that the submitteddeliverables do not and will not infringe upon any other person's intellectual property rights(including but not limited to copyrights and patents)or proprietary technology or trade secrets within or outside China.The applicant guarantees that if the deliverables use or include any other person's intellectual property or proprietary technology or trade secrets,the applicant has obtained legal,valid,and sufficient authorization from the rights holder.The applicant shall bear all legal liabilities arising from infringement of others'intellectual property or proprietary technology or trade secrets.
4.The intellectual property rights of design foundation materials provided by the competition applicant during the competition period(including design drawings and related materials)belong to the competition organizer and related design units.The applicant may only use the aforementioned materials for the purpose of participating in the design and preparing the design proposal.Without written permission from the competition organizer,the applicant shall not use the aforementioned materials for other engineering design or purposes,nor shall they disclose the aforementioned materials to any third party.
5.The final interpretation of this competition and related documents belongs to the organizer.
指導單位：浙江省機關事務管理局、浙江省住房和城鄉建設廳、浙江省文化和旅游廳、浙江省林業局
支持單位：中國風景名勝區協會
主辦單位：莫干山管理局（文旅集團）
組織策劃：YoungBird
全球設計資源大數據研究平臺：designverse設計宇宙
Guidance Units:Zhejiang Provincial Government Offices Administration,Zhejiang Provincial Department of Housing and Urban-Rural Development,Zhejiang Provincial Department of Culture and Tourism,Zhejiang Provincial Forestry Administration
Supporting Unit:China Association of National Parks and Scenic Sites
Host Unit:Moganshan Administration(Cultural and Tourism Group)
Organizational Planning:YoungBird
Global Design Resource Big Data Research Platform:www.designverse.com.cn
莫干山管理局（文旅集團）
莫干山管理局（文旅集團）作為浙江省機關事務管理局下屬單位，主要負責莫干山風景名勝區保護管理與開發工作，聚焦“創新莫干山、活力莫干山、天下莫干山”的定位要求，以體制機制優化、智慧景區建設、豐富旅游業態，加大宣傳營銷為抓手，做大做強經營主體，努力順應文旅融合發展的浩蕩春風，為詩畫江南活力浙江增光添彩。
Moganshan Administration(Cultural and Tourism Group)
Moganshan Administration(Cultural and Tourism Group),a subordinate unit of Zhejiang Provincial Government Offices Administration,is mainly in charge of the protection,management,and development of the Moganshan Scenic Spots.With focus on the positioning requirements of"Innovate Moganshan,Inject Vitality into Moganshan,and Share Moganshan with the World,"the administration aims to optimize institutional structure and system,construct intelligent scenic spots,and diversify tourist business formats.By making great efforts to enhance publicity and promotion in the market,entities are strengthened in terms of operation and management.The administration strives to seize emerging opportunities from the integration of culture and tourism nowadays,contributing to the vitality of Zhejiang and adding luster and brilliance to this picturesque and poetic Jiangnan region.
YoungBird
深根全球設計產業鏈17年，出身權威設計媒體，歷經網絡流量媒體和新媒體，不斷革新銳意進取，已成為全球設計生態大數據研究&服務平臺和品牌/大事件策劃運營中心。
Deeply rooted in the global big design industry chain for 17 years,originated from authoritative design media,traversing internet traffic media and new media,we have persevered constantly with innovation and creativity,and now evolve into a global design ecology big data research&service platform and brand/big event planning operation center.
YoungBird旗下兩大板塊及六大重要品牌
全球設計生態大數據研究&服務平臺
designverse「設計宇宙」平臺（2018起）
Designverse Ranking「設計宇宙榜單」（2019起）
設計宇宙大獎Designverse Awards
品牌/大事件策劃運營中心
Young Bird Plan「嫩鳥計劃」（2013-2023）十周年
Intellectual Property Center知識產權中心（2014年起）
World Campus Masters「WCM世界校園大師」（2020起）
YoungBird's Two Sectors with Six Important Brands
Global Design Ecology Big Data Research&Service Platform
Designverse Platform(since 2018)
Designverse Ranking(since 2019)
Designverse Awards
Brand/Big Event Planning Operation Center
Young Bird Plan(2013-2023)10-year Anniversary
Intellectual Property Center(Since 2014)
World Campus Masters(Since 2020)
designverse「設計宇宙」平臺（2018起）
designverse「設計宇宙」，依托網站（www.designverse.com.cn）作為內容共建、大數據研究&服務平臺產品，致力于成為開發類機構（政府、政府開發平臺、發展商、各行業品牌、高品質私人業主等）和設計資源類機構包括空間類（方案設計、施工圖設計、技術顧問、專業顧問、運營顧問等）、產品類、品牌大事件類等之間的精準搜索和鏈接平臺，同時提供可持續的品牌塑造和宣傳推廣服務，為專業人士和廣泛的創意愛好者提供全球最完整和跨類別/跨產業的設計資源及內容服務，讓更多的人重視設計的價值，助力細分的專業設計，推動中國原創力量的發展。
Designverse Platform(Since 2018)
designverse,on the basis of the website-www.designverse.com.cn,as a product of contents co-creation,big data research and service platform,aims to be an accurate searching and linking platform for developing institutions(government,government development platform,developers,brands,private owners,etc.)and design resource agencies including space category(scheme design,drawings design,technical consultants,specialized consultants,operation consultants,etc.),product category and brands/major events category,providing sustainable brand-shaping and promotion services,and providing a globally comprehensive and cross-category/cross-industry design resource and content service for professionals and a wide range of creative enthusiasts,in order to make more people recognize the value of design,support specialized and segmented professional design,and drive the development of China's original creative force.
本次競賽命題所涉莫干山地區相關圖片由莫干山管理局（文旅集團）提供，YoungBird擁有命題的策劃及編輯版權，YoungBird制作并擁有版權的圖片，未經允許不得復制、轉發、使用上述內容，如需轉發授權請聯絡Youngbirdplan個人微信號。
The relevant images of the Moganshan area involved in this competition's proposition are provided by the Moganshan Administration(Cultural and Tourism Group).YoungBird owns the intellectual property rights for the planning and editing of the proposition,as well as the images produced and owned by YoungBird.Any reproduction,forwarding,or usage of the aforementioned content is prohibited without permission.For authorization to forward,please contact YoungBird through the individual WeChat account:Youngbirdplan.
https://mp.weixin.qq.com/s/9QCq55KkSKNKNttuQ01y-A
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