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  一、大賽背景
  當汽車從‘功能容器’進化為‘生活伙伴’，汽車不再是冰冷的工具，而是承載多元人群生活方式的載體。本屆大賽以“用戶定義汽車”為出發點，向全球設計者發出挑戰——以真實世界為線索，構建品牌家族化產品陣列——基于同一品牌，相同軸距，打造2款以上車型。通過定義場景，滿足不同人群、場景的差異化需求；通過品牌語言的內在統一，詮釋“多元共生”的時代命題，創寫未來的無限可能！
  二、設計目標
  人群場景深耕：每款車型需鎖定一類真實用戶群體，通過設計回應其核心需求。
  品牌基因進化：在榮威、榮威飛凡、名爵中任選品牌，再定義其家族化設計語言。
  家族化敘事力：通過2款以上車型的協同設計，展現品牌如何以統一的設計哲學服務不同生活方式。
  三、作品提交內容及要求：
  1.車型平臺限定:
  提交的系列作品需基于車身長度不得小于3800mm，不得大于5000mm。
  2.個人介紹：
  100秒自我介紹MP4視頻*1，簡歷pdf*1。*如有作品集可附帶提交（不做強制要求）。
  3.展示板面兩張：
  A3幅面大小[420×297mm]、JPEG格式且分辨率不低于300DPI，排版形式橫向排版；內容中必須包含：草圖展示，方案前后45度3D渲染效果圖各一張，正視圖及側視圖的車身布局(Package)一張。*設計作品需體現品牌（品牌選擇：榮威，榮威飛凡，名爵）作品尺寸需滿足以下條件：車身長度不得小于3800mm，不得大于5000mm。*展示板還可以展示：設計理念詮釋、車身布局、概念草圖、人機工程、細節設計等內容。（不做強制要求）
  4.3D數字模型文件：
  可接受的軟件格式包括但不限于：Alias、Pro-E、UG、Catia、Maya、3D Max、Rhino、Blender。
  四、評審維度
  1.用戶穿透力（30%）:場景真實性，洞察顆粒度。
  2.品牌進化力（30%）:基因傳承度，創新突破性。
  3.陣列協同力（20%）:譜系辨識度，品類互補性。
  4、設計表現力（20%）:風格原創度，表現感染力。
  REAL WORLD·SEASON 3
  REAL WORLD·DIVERSE SYMBIOSIS
  Decoding Reality,Mapping Symbiosis
  I.Competition Background
  As automobiles evolve from"functional vessels"to"lifestyle companions,"they are no longer cold,utilitarian tools but dynamic carriers that reflect the diverse lifestyles of their users.This year’s competition challenges global designers to redefine automotive innovation from the perspective of"user-defined vehicles."Grounded in real-world scenarios,participants are tasked with constructing a cohesive brand-family product portfolio—developing two or more distinct models derived from a shared platform.By defining specific usage contexts,designers must address the unique needs of varied demographics and scenarios.Simultaneously,they must articulate the era’s theme of"diverse symbiosis"through a unified brand design language,unlocking infinite possibilities for the future of mobility.
  II.Design Objectives
  1.In-depth Exploration of User-Scenario Segmentation
  Each vehicle model needs to target a specific real-life user group and address their core needs through design.
  2.Evolution of Brand DNA
  Choose one brand from ROEWE,RISING,and MG,and re-define its family-style design language.
  3.Narrative Power of Family-style Design
  Through the collaborative design of more than two vehicle models,demonstrate how the brand serves different lifestyles with a unified design philosophy.
  III.Submission Content and Requirements for Works
  1.Vehicle Platform Limitations:
  The series of works submitted should be based on vehicles with a body length not less than 3800mm and not more than 5000mm.
  2.Personal Introduction:
  ·One 100-second self-introduction MP4 video.
  ·One resume in PDF format.*If you have a portfolio,you can submit it along(not mandatory).
  3.Two Display Boards:
  ·Size:A3 format[420×297mm],in JPEG format with a resolution of not less than 300DPI,and arranged in a horizontal layout.The content must include:sketch display,one 3D rendering effect drawing at a 45-degree angle before and after the scheme,and one body layout(Package)of the front view and side view.*The design work must reflect the brand(brand options:ROEWE,RISING,MG).The size of the work should meet the following conditions:the body length shall not be less than 3800mm and not more than 5000mm.*The display boards can also show the following content(not mandatory):interpretation of the design concept,body layout,conceptual sketches,ergonomics,detail design,etc.
  4.3D Digital Model Files:
  Acceptable software formats include but are not limited to:Alias,Pro-E,UG,Catia,Maya,3D Max,Rhino,Blender.
  IV.Evaluation Dimensions
  1.User Penetration(30%)
  ·Scenario authenticity;·Granularity of insights.
  2.Brand Evolution(30%)
  ·Degree of genetic inheritance;·Innovation and breakthrough.
  3.Array Synergy(20%)
  ·Distinguishability of the pedigree;·Complementarity of categories.
  4.Design Expressiveness(20%)
  ·Originality of style;·Expressive appeal.
  一、產教融合創新實驗項目
  隨著汽車行業的快速發展，具備創新思維和跨學科知識的復合型設計人才備受歡迎。今年SDC整合原有四大分賽道的師資力量及賽事資源，成立產教融合創新實驗項目，鼓勵不同專業背景的學生以團隊形式完成企業命題，為汽車設計產業注入更有活力的新鮮血液。本次挑戰以“空間再定義”為題，以設計思維為脈絡，向全球設計者發起用車體驗設計的挑戰。請參賽者選擇榮威，榮威飛凡、名爵，中的任一品牌，通過卓越的洞察力，展開多樣主題的設計研究。通過呈現系統性的設計思考與解決方案，把握“多元共生”的時代脈搏，重構時代的新坐標。
  二、賽道形式
  參賽形式：
  以學校為戰隊向SDC組委會提交申請，每個戰隊可含多個小組。可小組參賽，可單人成組參賽，每小組不超過3人。不限專業，支持非設計類選手參賽。各戰隊最終派出1支小組代表學校參加決賽。
  賽道要求：
  請參賽者選擇榮威，榮威飛凡，名爵中的任一品牌，對其進行用車體驗的再設計。請選手以卓越的洞察力，圍繞感興趣的主題，展開空間再定義的汽車研究設計。呈現系統性的設計思考與解決方案。要求全局系統設計，部分可落地可體驗。
  產出要求：
  創新融合賽道歡迎具備設計思維的跨學科背景設計師參與，基于賽道命題完成洞察、發散研究、成果產出的完整項目流程。小組參賽同樣鼓勵多樣的角色為團隊賦能，產品經理、內容運營官、代碼大神…結合多樣的生產工具，參賽者皆可利用各自的長處為作品添磚加瓦。產出形式不限，以設計思維為底，參賽者可以選擇服務設計、交互設計、材料設計、系統設計、可視化設計等設計形式完成最終的落地產出。
  三、參展作品提交內容及要求：
  在各學校戰隊中我們將與校方指導老師共同評選出最佳作品入選上汽設計國際挑戰賽閉幕式及頒獎典禮，入選團隊需提供：
  1.（小組）自我介紹：
  100秒自我介紹MP4視頻*1，簡歷每個成員各一份pdf*1。*如有作品集可附帶提交（不做強制要求）。
  2.PPT：
  需包含設計背景、設計內容、設計解析及成果展現。
  3.展板
  需包含設計背景、設計意圖、設計解析及成果展現。
  4.視頻：
  需清晰體現設計理念、設計語境及設計目標。不超過150秒，不大于2G。
  5.原型：
  可互動體驗Booth，形式不限。
  四、評審維度
  01用戶穿透力（25%）
  好的開始是成功的一半，不管是技術創新亦或是人群深耕，鎖定明確的語境，體現顆粒度清晰的洞察場景。
  02創新進化力（25%）
  通過強有力的設計思維，響應系統性的創新設計內容。
  產出形式不限，鼓勵服務設計、交互設計、材料設計、平面設計等多樣的體現形式。
  03超級產品力（25%）
  展現完整性與富有潛力的產出內容。
  04設計表現力（25%）
  通過充滿感染力的原創設計給觀看者帶來美的感官體驗。
  Redefinition of Space
  Innovation Experimental Project of Industry-Education Integration
  With the rapid development of the automotive industry,composite design talents with innovative thinking and interdisciplinary knowledge are highly sought after.This year,SDC has integrated the teaching staff and competition resources of the original four sub-race tracks and established an innovation experimental project of industry-education integration,encouraging students from different professional backgrounds to complete corporate propositions in teams,injecting more dynamic fresh blood into the automotive design industry.This challenge is themed"Redefinition of Space"and,guided by design thinking,issues a challenge of vehicle usage experience design to designers around the world.Participants are required to choose any one of the brands,Roewe,MG,or Roewe Feifan,and conduct design research on diverse themes through excellent insight.By presenting systematic design thinking and solutions,they should grasp the pulse of the era of"pluralistic symbiosis"and reconstruct the new coordinates of the era.
  II.Track Form
  Form of Participation:
  Each school should submit an application to the SDC Organizing Committee as a team.Each team can consist of multiple groups.Participants can form groups or participate individually.Each group should have no more than 3 members.There are no restrictions on majors,and non-design majors are also welcome to participate.Each team will finally send one group to represent the school in the final.
  Track Requirements:
  Participants are required to choose any one of the brands,Roewe,MG,or Roewe Feifan,and redesign the vehicle usage experience for that brand.Participants should,with excellent insight,conduct automotive research and design on the redefinition of space around the theme they are interested in.Present systematic design thinking and solutions.A global and systematic design is required,and some parts should be implementable and experienceable.
  Output Requirements:
  The Innovation Integration Track welcomes designers with interdisciplinary backgrounds and design thinking to participate.They should complete the entire project process of insight,divergent research,and result output based on the track proposition.Group participation also encourages diverse roles to empower the team.Product managers,content operation officers,code experts...With a variety of production tools,participants can all use their respective strengths to contribute to the work.The form of output is not limited.Based on design thinking,participants can choose design forms such as service design,interaction design,material design,system design,and visual design to complete the final implementation output.
  III.Submission Content and Requirements for Exhibited Works
  Among the teams from each school,together with the school's instructor,we will select the best works to be included in the closing ceremony and award ceremony of the SAIC Design International Challenge.The selected teams are required to provide:
  1.(Group)Self-introduction:
  One MP4 video of a 100-second self-introduction*1,and one PDF resume for each team member*1.
  *If there is a portfolio,it can be submitted together(not mandatory).
  2.PPT:
  It should include the design background,design content,design analysis,and result presentation.
  3.Display Board:
  It should include the design background,design intention,design analysis,and result presentation.
  4.Video:
  It should clearly reflect the design concept,design context,and design objectives.The duration should not exceed 150 seconds,and the size should not exceed 2G.
  5.Prototype:
  An interactive Booth experience,with no restrictions on the form.
  IV.Evaluation Dimensions
  01 User Penetration(25%)
  A good beginning is half the battle.Whether it is technological innovation or in-depth research on specific user groups,clearly define the context and reflect insights into scenarios with clear granularity.
  02 Innovative Evolution Ability(25%)
  Respond to systematic innovative design content through powerful design thinking.
  The form of output is not limited,and diverse forms of expression such as service design,interaction design,material design,and graphic design are encouraged.
  03 Super Product Ability(25%)
  Demonstrate complete and promising output content.
  04 Design Expressiveness(25%)
  Bring a beautiful sensory experience to the viewers through infectious original designs.
  每個時代有每個時代的代表性車型。20年前的桑塔納、奇瑞QQ，家轎時代的大眾朗逸、日產軒逸，再到SUV時代的哈弗H6、榮威RX5，如今的比亞迪的海鷗、理想L6789等車型——這些車型不僅響應了時代主流需求，更是設計思維演變的有形載體，引領了無數汽車設計師的創新方向。5年后的主流車型會是什么？誰是下一個時代的購車關鍵人群？什么會成為產品形態的關鍵驅動因素？設計創新將從哪些維度重新定義產品形態的進化路徑？
  作品要求：
  利用設計思維進行廣泛的資料搜集和戰略分析，形成完整的分析報告和明確的產品與設計策略。需要觀點明確、資料全面、數據真實可靠，有實地調研成果；框架邏輯清晰、畫面邏輯清晰，具有易讀性和吸引力。鼓勵運用跨學科工具與方法進行問題定義與解決，并適當應用AI工具可視化策略成果。
  提交材料：
  1、個人介紹：100秒自我介紹MP4視頻*1，簡歷pdf*1。2、研究報告：PDF格式，16:9橫向排版
  材料形式：
  除個人介紹材料外，其余材料建議以16:9 PDF文件、JPEG文件、MP4文件提交（要求圖片像素不小于300M，視頻材料時長3分鐘以內)
  Product and Design Strategy Sub-Track
  The Next Mainstream
  Each era produces iconic vehicle models that define automotive trends.From the Santana and Chery QQ of two decades ago,to the Volkswagen Lavida and Nissan Sylphy in the family sedan era,followed by the SUV era's Haval H6 and Roewe RX5,and now the BYD Seagull and Li Auto L6/7/8/9 series-these models not only responded to mainstream demands but also served as tangible embodiments of evolving design philosophies,guiding innovation directions for countless automotive designers.
  -What will be the dominant vehicle model in 5 years?
  -Who will emerge as the key consumer demographic in the next era?
  -What factors will drive product form evolution?
  -Through which design dimensions will innovation redefine product development trajectories?
  Work Requirements:
  Strategic Analysis Framework:
  -Employ design thinking for comprehensive data collection and strategic analysis;
  -Develop complete analytical reports with clear product and design strategies;
  -Present well-defined viewpoints supported by authentic data and field research findings.
  Presentation Standards:
  -Structured logical framework with visual clarity;
  -Engaging and readable presentation style;
  -Cross-disciplinary tools encouraged for problem definition/solving;
  -AI-assisted visualization of strategic outcomes recommended.
  Submission Materials:
  1.Personal Profile:
  -100-second self-introduction video(MP4 format)
  -Resume(PDF format)
  2.Research Documentation:
  -Full research report(PDF format,16:9 landscape layout)
  Format Specifications:
  -Supporting Materials:
  -16:9 ratio PDF/JPEG/MP4 files;
  -Image resolution no less than 300 dpi;
  -Video duration under 3 minutes.
  我們正經歷一場沉默的消費變革，方向盤上的紋理開始代替車標說話，門板縫線的走向暗藏身份密碼，充電口的雕刻圖案成為亞文化圈的接頭暗號——這不是科幻劇情，而是Z世代用購物車投票的現實。據《2024汽車行業用戶洞察與營銷趨勢白皮書》以及麥肯錫調研顯示：
  -72%的年輕消費者會因“拍照好看具備社交屬性”放棄性能更強的車型
  -有625.9萬條瀏覽帶#汽車改造tag的內容在社交平臺流動
  -車漆顏色與內飾材質的討論熱度超過汽車性能百公里加速時間
  但當下汽車CMF設計正陷入一些困局：過分同質化，就像莫蘭迪色、啞光金屬、參數化紋理...設計語言在AIGC推薦中不斷近親繁殖，并且越來越多用戶記住的是“多巴胺配色”，而非品牌想傳遞的價值主張。這不是一場普通的設計競賽，當“美拉德廢土風”以17.8億播放量血洗小紅書，當“可露麗反差美學”成為新型社交貨幣——汽車CMF的戰場早已從流水線轉移到注意力叢林。
  作品要求：
  我們需要的不僅僅是一個完整的配色方案，你的作品同時也需要回答：如何將色彩材質觸感設計與榮威、名爵的品牌精神綁定，一眼即品牌？如何做有“社交感”的敘事表達來突出CMF設計，創造熱點并為品牌傳播賦能？
  提交材料：
  1.個人介紹：個人簡歷pdf*1，個人作品集*1，100秒自我介紹MP4視頻*1。
  2.方案報告：1份完整16:9報告，橫向排版。包含主題闡釋/目標人群分析/設計趨勢/故事板/材質板/內外飾效果圖/“社交感”敘事策劃。
  3.創新材料，前沿技術：在材料創新上體現可持續、低碳環保的理念，在作品中給出創新度高且具有可行性的材料設計說明。
  4.展示視頻：要求提供展示CMF設計方案的視頻，時長不超過2min，MP4格式，1920*1080，小于500M。
  上述為基本的投稿要求，同時也鼓勵大家采用更加豐富和多元的形式進行投稿。
  CMF Sub-track
  "SymbioticImprint:Popular Tags Cultivation Program for CMF Design"
  We are witnessing a silent consumption revolution,where the textures on the steering wheel start to speak louder than the car logos,the stitching on the door panels conceals identity codes,and the engraved patterns on the charging ports become secret handshakes in subcultures.This is not a science fiction plot,but the reality where Generation Z casts their votes with shopping carts.According to the"2024 Automotive Industry User Insights and Marketing Trends White Paper"and McKinsey's research:
  ·72%of young consumers would give up a car model with better performance in favor of one that"looks good in photos and has social attributes."
  ·There are 6.259 million views of content tagged with#carcustomization circulating on social platforms.
  ·Discussions on car paint colors and interior materials have surpassed those on car performance,such as 0-100km/h acceleration times.
  However,the current state of automotive CMF(Color,Material,and Finish)design is trapped in some dilemmas:excessive homogenization,with design languages like Morandi colors,matte metals,and parametric textures constantly inbred through AIGC recommendations.Increasingly,users remember the"dopamine color schemes"rather than the value propositions that brands intend to convey.
  This is not an ordinary design competition.When the"Maillard Wasteland Style"garnered 1.78 billion views and took over Xiaohongshu(a popular Chinese social media platform),and when the"Crème Br?lée Contrast Aesthetics"became a new form of social currency,the battlefield for automotive CMF has already shifted from the assembly line to the attention jungle.
  Submission Requirements:
  We are looking for more than just a complete color scheme.Your work should also address how to bind the color,material,and tactile design with the brand essence of Roewe/MG,making the brand recognizable at a glance.Additionally,it should present a"social-savvy"narrative expression to highlight the CMF design,create buzz,and empower brand communication.
  Submission Materials:
  1.Personal Introduction:
  PDF resume;o1 portfolio;MP4 self-introduction video(100 seconds)
  2.Proposal Report:
  complete 16:9 report,landscape layout;oIncluding theme explanation,target audience analysis,design trends,storyboard,material board,interior and exterior rendering images,and"social-savvy"narrative planning
  3.Innovative Materials and Cutting-edge Technologies:
  Demonstrate sustainability and low-carbon environmental protection concepts in material innovation;Provide design specifications for highly innovative and feasible materials in the work
  4.Presentation Video:
  Provide a video showcasing the CMF design proposal;Duration not exceeding 2 minutes,MP4 format,1920*1080 resolution,less than 500MB in size;The above are the basic submission requirements,and we also encourage everyone to submit their works in richer and more diverse forms.
  版權申明
  您需確保您的作品為原創作品，且未被授權給任何組織或個人商用（不論有償或無償）。本次比賽不接受在其他比賽中投稿的作品參賽。主辦方對在本次大賽中所提供的所有參賽作品均享有合法使用權益，參賽者一旦參賽，則視為同意并授權主辦方及其關聯公司自投稿之日起至大賽結束以后無償地在全球范圍內將其投稿作品用于活動和產品、品牌宣傳，包括但不限于將作品用于全媒體平臺、藝術展會，零售店以及路演等營銷活動，據此使用參賽作品時不需要再另行通知參賽者或征得參賽者的同意。主辦方及其關聯公司有權基于以上目的授權合作方使用投稿作品。獲得全球一等獎，二等獎，三等獎，優秀獎，新星獎及最佳創意獎的參賽作品的版權（包括但不限于復制權、發行權、出租權、展覽權等權利）轉讓給主辦方，歸主辦方所有。
  Copyright Statement

  You need to ensure that your work is an original work and has not been authorized for commercial use by any organization or individual(whether for a fee or free of charge).Works that have been submitted to other competitions are not accepted in this competition.The organizer has the legal right to use all the participating works provided in this competition.Once a participant enters the competition,it is deemed that the participant agrees and authorizes the organizer and its affiliated companies to use the submitted work free of charge worldwide from the date of submission until after the end of the competition for activities,product promotion,and brand publicity,including but not limited to using the work on all media platforms,art exhibitions,retail stores,and roadshows and other marketing activities.There is no need to notify the participant or obtain the participant's consent when using the participating work for the above purposes.The organizer and its affiliated companies have the right to authorize partners to use the submitted works based on the above purposes.The copyright(including but not limited to the rights of reproduction,distribution,lease,exhibition,etc.)of the participating works that win the global first prize,second prize,third prize,excellence award,rising star award,and best creative award shall be transferred to the organizer and belong to the organizer.

https://mp.weixin.qq.com/s/-qTwiJ_VtYkN_6NcXC-58w